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Incomparable said:Well, on a positive note, this is more of an indication of a game not being vaporware and they are confident enough in the fun factor of their game that someone would be willing to drop that kind of money.
From a business point of view, this creates the perception of quality.
When you have something that is more costly despite it being similar in quality to other goods, person assumes that it is of higher quality.
Hopefully this perception of quality is true for something that looks like could be good fun.
I fully believe that ArtCraft studios found the right mixture of Guild spending, player spending, and cosmetic shop stuff to be a multi-million dollar profit company.