People often say we need something new and innovative.
First thing I say is " like what ? ".
The next thing I would say is " if so, how long would it last ? "
The way I see it, were done with gimmicks and fireworks, they don't hold peoples attention.
Infact think about a fireworks display, they usually last about a half hour. After that the people would leave, even if you save the spectacular thing's for later...... Jason Bourne Movies, they're great, constant non stop action, an hour longer you would likely turn it off.
Try going to a Night Club with hart pounding music for forty hours straight with out drinking. You would probably punch the DJ.
Flowing and natural
More intelligent AI
Foliage you can hide behind
Crafting where items break
NPC's that get mad at you
Creative writing and I'm not talking about dialog but more about flow of how the game progresses.
Take "Vanilla World of Warcraft" from 2004 for instance. You create a Night Elf on the island of Teldrassil, not much going on with your level one as you're holding on to you broken dagger. But the mood is peaceful along with the music. Nothing telling you what to do as you naturally move forward....... Now this is 2004, you have that ugly yellow quest marker above everyone's head that many hate. How about simply expanding on issues like that ?....... use your imagination...... subtle, indirect methods to achieve something.
Now take "Rift" from 2011. You started this game with all hell breaking loose, you hit the ground running and everything is going Ka-boom, your screen was shaking like you had palsy !....... Was this memorable or irritating ?..... Imagine playing the entire game like that.
I may be old, and yes, I like flavors other than vanilla and chocolate..... But one thing for sure, no one likes obnoxious gimmicks for long. Gimmicks are short lived.
And last, your looking at a flat screen, how much more could you expect ?