Not again. Why is it that every month or two someone starts a thread like this? You know it's not true. Games are offering less than ever before. They are literally cutting out things that used to be offered in games, like housing. They aren't expanding at all. And it started with LOTRO. Before that we didn't have linear games like this. So please... you know better.
You can't force people to pvp if they don't want to. It's called "life". The game is new and right now the players are more concerned with running the storyline than they are pvp. In most games, I've found pvp to be end game boredom filler than the full game. So do tell me, if the game is brand new, why they should bother yet.
Oh and I've been playing. And no, I won't pvp with you. People with your kind of attitude are why I don't pvp. Why should I when you are obviously only interested in beating people up to make your life meaningful?