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They care about Fortnite.. and it's a game.
I have plenty of friends that don't really care about games who are playing Fortnite.
Oh, I know what you're trying to say. I understand it. I think it's a bollocks concept though. Someone smashing Fortnite for 500+ hours and who doesn't play any other games isn't a gamer according to you. Damn right other people would not get it, there's nothing to get.