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Yes WOW is still the "King" or #1 with subs and the money it continues to make. Personal preference aside, just because someone don't like or don't prefer WOW for whatever reason doesn't mean that it isn't the #1 MMO. That *is* reality until something else comes along which I doubt will anytime soon.
***After returning to Azeroth after a time away, Jaina Proudmoore and Tyrande begin a long protracted duel for the affections of the Raving Rabbid!***
I agree it's done well staying alive through the years. Call it your Walmart or Starbucks of MMOs, but your comment is nothing more than subjective.
Though, I am subded $14.99 and have xfer many characters 4-6 at a time at $25 each probably 3 times in the last 6months now.
GW2 is so much cheaper.