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FTC Send Online Shills a Warning

NorseGodNorseGod Member EpicPosts: 2,634
edited November 2019 in Off-Topic Discussion
Interesting read. MMORPG.com better update their RoC to follow Federal Guidelines.

https://www.pcgamer.com/ftcs-new-disclosure-guidelines-for-influencers-leaves-no-room-for-misunderstanding/

I hope they drop the hammer on those weasels.


To talk about games without the censorship, check out https://www.reddit.com/r/MMORPG/
AmatheTom_Neverwinter

Comments

  • PutrefeePutrefee Member UncommonPosts: 46
    "material connection" is, for instance—"a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services"

    Does this apply to investments?

    The article sounded like it only applied to direct payments or affiliations but nothing about owning a piece and passively profiting from the market you might influence. 


    NorseGod
  • NorseGodNorseGod Member EpicPosts: 2,634
    Putrefee said:
    "material connection" is, for instance—"a personal, family, or employment relationship or a financial relationship – such as the brand paying you or giving you free or discounted products or services"

    Does this apply to investments?

    The article sounded like it only applied to direct payments or affiliations but nothing about owning a piece and passively profiting from the market you might influence. 


    Depends on how one can correlate buying a video game as an "investment", in court.

    For example, what is the Cap Rate on such investment? Is there a capital gains tax when you stop playing the game?

    Regardless, I would think an "investment" means you have "skin in the game" (no pun) and that would make it a "material connection".

    I think we'll have to wait and see how it's interpreted in a court case. 

      
    To talk about games without the censorship, check out https://www.reddit.com/r/MMORPG/
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