Worth a read: www.raphkoster.com/2019/01/30/what-drives-retention/#more-33564
He argues that GaaS is a business strategy, and F2P is a revenue model.
Don't shoot the messenger. I'm not advocating for this. Just felt he had some interesting thoughts.
And if you see this Raph, no I have still not forgiven you for the lack of a path to Jedi at SWG launch, and the later hologrind. Grrrr.
EQ1, EQ2, SWG, SWTOR, GW, GW2 CoH, CoV, FFXI, WoW, CO, War,TSW and a slew of free trials and beta tests