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Are we starting to see a trend in the end of big publishers? Yesterday’s split between Bungie and Activision serves as a major move within the games industry. I was writing a column on the power of the EPIC Store and then well, this happened. Are the two related? Maybe, but more on that later. For now, let’s explore the split between Bungie, Destiny, and Activision. What does it mean and who benefits?
Comments
Obviously they worked something out.
I see all these lazy ass people as hanging out making a ton of money and now that the numbers are no longer massive,Activision has to try and clean up the mess.
When success is amazing,everyone can high five each other,go to cocktails,parties conventions,high five some more but soon they are made accountable they don't like it,they like it EASY STREET.
So these splits are just more scummy people moving around to create more havoc in another business somewhere else.
None the less the marketing will continue,get websites and marketing firms to boast your games have huge numbers,everyone sees it and jumps on the bandwagon because for some unknown reason ,people are extremely naive/gullible and feel the need to play only the popular games.
Overall,i feel Activision is showing me an intelligent operation/business,they are cutting off the heads of the hydra before Jason and the Argonauts are defeated.Haha my Harryhausen pun.Now there is some stuff you can watch and see the PASSION in the work,i look at so many games supposedly costing 100/200/300 million and look like some Indie studio made them.
Never forget 3 mile Island and never trust a government official or company spokesman.
Oh, this is definitely Activision Blizzard kicking Bungie to the curb.
I wonder how many people that are now cheering "Bungie is finally free of Activision's evil clutches" will actually admit that a couple months ago they were cheering the Forsaken expansion underperforming and that Destiny 2 was tanking.
I agree with your last statement @parrotpholk. Anyone can contact an attorney for any reason, but it's going to be tough to prove malfeasance on the part of execs. I mean...it wouldn't have taken much gray matter to know that breaking with Bungie was going to cause the stock to tank somewhat.
I think ATVI has made a lot of blunders lately, but knowing how "under the microscope they've been recently, any exec who perpetrated some type of fraud surrounding the break with Bungie would have to be a moron. I don't buy it.
While I know it's popular to hate corporations in general and Blizzard in particular, I'll wait and see how it shakes out before I get too excited about some attorney investigating the issue.
As an investor myself, I'm not ready to jump on this yet. I'll wait and see. Right now, it feels like ambulance chasing.
¯\_(ツ)_/¯
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http://pomerantzlawfirm.com/
Just FYI
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"The Society that separates its scholars from its warriors will have its thinking done by cowards and its fighting by fools."
Currently: Games Audio Engineer, you didn't hear what I heard, you heard what I wanted you to hear.
As for the legal "case" presumably it will be along the lines of investors were "misled"? That they expected D3 and D4 in the future maybe - to which the answer will probably be future success is not guaranteed but we have taken the decision that we can make more money developing in-house. Doesn't need to be "true" just plausible of course.
And they will be able to point to warning that they included with the Q3 results:
Key revenues contributors (edit: for Activision) included Call of Duty in‐game performance and Destiny 2: Forsaken, though the latter underperformed expectation.
Nor was Destiny featured as prominently as in previous quarterly results.
There is no Bioware left to get away. What brains once were already left long ago. Bioware today is just a name on life support so that they can still collect "royalties" tied to that name (Bioware fans thinking they are buying great games).
Corporate greed killed off what once were great development teams able to push out amazing games. Wonder where they have all scattered now.
For example, Activision tells shareholders that in spite of Destiny 2 not performing to expectations but not to worry because they will seek to monetize the game further via mtx to increase growth. Then management turns around and gives up the rights to the Destiny IP = Investors are miffed.
Quite often, there will be no filing (court action) if the parties opt to settle. Or complainant may decide not to proceed depending on what they find in the investigation.
But at this point it's "vague" because it's just an investigation and there is no complaint filed.