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Blizzard: A Recovery Story - Garrett Fuller - MMORPG.com

SBFordSBFord Former Associate EditorMember LegendaryPosts: 33,126
edited December 2018 in News & Features Discussion

imageBlizzard: A Recovery Story - Garrett Fuller - MMORPG.com

If you were to tell me this summer that Fallout 76, Diablo, and Steam’s Artifact announcements would go over like a lead balloon I would tell you that you are crazy. However, that is the reality in games this holiday season. Three of the biggest game companies with fans that far exceed the word devoted are now facing a harsh reality, they finally pissed off their fans. For this first article we will focus on Blizzard and how they might recover from the first ever disastrous BlizzCon on record.

Read the full story here



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Comments

  • yonpachiyonpachi Member UncommonPosts: 127
    edited December 2018
    But but but....
    Do you guys not have a phone?!


    Anyways, what they did to Heroes of the Storm was the last straw for me. I won't be touching any blizzard games... I feel betrayed. I love HotS, its the only MOBA I could stand, and they decided to put Maintenance Mode (in disguise) on it. I'm really upset over this, like Really upset. Of course they have to announce this after the sale of the 365Days premium boosters, not the other way around
    Post edited by yonpachi on
    sneakerz007velimiriusWalpermetarealilluminary420ThaharRain_Deathravenwinghaven1infomatzcalibekand 1 other.
  • parrotpholkparrotpholk Member EpicPosts: 4,602
    I am in agreement on all points. They need to issue some kind of mea culpa for this year to the core fans. Blizzard though is just a name of a company now. Most of the old guard is gone and in its place is Activision. The name of Blizzard is a marketing tool now. I do not think they are going anywhere as even though numbers are down, they are still massive so they are not hurting.

    But at least for me and some of my friends this Blizzard ranks right there with Bioware. Names I will fondly remember providing me with some great times and entertainment through the years but now just names on a billboard.
    GdemamiTuor7Dhamon99Gobstopper3D
  • JeffSpicoliJeffSpicoli Member EpicPosts: 2,849
    Artifact is a shitty game, Fallout 76 & Diablow mobile were shitty idea's.
    SedrynTyroslaseritOG_Zorvan
    • Aloha Mr Hand ! 

  • SedrynTyrosSedrynTyros Member EpicPosts: 2,924
    Ending eSports for Heroes of the Storm was even more stupid than announcing Diablo Immortal at Blizzcon. The fix for this? Get rid of the idiots who are making these moronic decisions and start right at the top; say goodbye to J. Allen Brack.
  • SedrynTyrosSedrynTyros Member EpicPosts: 2,924
    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.
    parrotpholkCayleraDick1232velimiriusMadFrenchieZalgotasThaharjimmywolfinfomatzgastovski1and 1 other.
  • mnemic666mnemic666 Member UncommonPosts: 224
    After what they did with HotS, I think they're beyond redemption. They've already committed to a path and they're not deviating. The D:I stuff was more a tempest in a teacup for me, a faceplant they could easily recover from...but their total and utter silence since then (and them not extending double rewards for the season despite extending the season, which has a lot of folks upset right now) has killed their chances by now. They needed to figure out a message to bring the disappointed Diablo fans back and their only response so far has been complete and utter silence, because "We hear you." doesn't count for shit. Let's not even get into the boneheaded "Send us a picture of your D3 on Switch to win...A D3 branded Switch with D3 for Switch!" contest.

    Then they unceremoniously kill HotS esports without even warning the teams ahead of time, and apparently going back on what were previously communicated plans about an even bigger budget to support events this year. It was killed via a damn blog post, with pro players receiving a short, generic email afterwards.

    And that's not to mention the ongoing issues with WoW between crap communication and a lot of ongoing community complaints about things that seems abnormally high compared to at least Legion.

    Yeah, Blizzard's usually rare to have a miss, but they seem to be cropping up more frequently. At least IMO, they're no longer the company they once were and that many of us fell in love with. A lot of folks are blaming Activision, and while I think they have part of the blame I think Blizzard's bad habits (burning money), arrogance, and size are catching up to it.
    JeffSpicoliSedrynTyroslaseritsakinolThaharjimmywolfinfomatzborghive49
  • JeroKaneJeroKane Member RarePosts: 6,245
    You still forgot to mention they pulled a Bait and Switch on their Diablo fans. Especially who are still playing Diablo 3.
    After the whole Diablo Immortal announcement fiasco, they were quick to announce they were not done with Diablo 3 yet and that the fans had something to look forward with the upcoming season in form of new content.

    Right. Seeing the Season 16 announcement and patch notes. Bait and Switch. It was nothing but blatant ad-hoc damage control at Blizcon to put out the fires at their little convention after Diablo Immortal blew up in their faces.

    This is really the last straw for me. Next to the BfA expansion fiasco for WoW and patch 8.1 bringing nothing to the table that would convince me to come back.

    I am done with Blizzard. It's clear they are fully controlled by ActiVision now and them now calling the shots over Blizzard.

    They had a good run, but so did Bioware and SOE back in the good ol' days. Now Blizzard can join their ranks.
    borghive49
  • JeffSpicoliJeffSpicoli Member EpicPosts: 2,849
    I know Rockstar was in hot water over their labor camp like work conditions but with the masterpiece that is Red Dead Redemption 2 I think all these studios could take a lesson. Don't change just for the sake of changing, Respect your fans and build upon what they already love instead of flinging shit at a wall and seeing what sticks .
    bartoni33Thaharjimmywolfinfomatzgastovski1OG_ZorvanOscar1230
    • Aloha Mr Hand ! 

  • GdemamiGdemami Member EpicPosts: 11,687
    edited December 2018
    There is nothing to recover.

    Death of WoW is inevitable, it is just a matter of time and it is time to move on, Blizzard knows this and has already started to branch out to widen their portfollio.

    There will always be some left behind(ie.these boards) and there is no point catering to them, they are not Blizzard's future(or anyone's else).

    So yeah, just fck them.
    parrotpholkTuor7Xarkojimmywolfinfomatzgastovski1Gobstopper3DThupli
  • sneakerz007sneakerz007 Member UncommonPosts: 86

    yonpachi said:

    But but but....

    Do you guys not have a phone?!








    Anyways, what they did to Heroes of the Storm was the last straw for me. I won't be touching any blizzard games... I feel betrayed. I love HotS, its the only MOBA I could stand, and they decided to put Maintenance Mode in disguise on it. I'm really upset over this, like Really upset.
    Of course they have to announce this after the sale of the 365Days premium boosters, not the other way around



    I think i read last night that HOTS is officially on maintenance mode. I'm done with blizzard these guys and their investors are just blinded by money. They want so much of it that they just pissed on us and think we giving in with mobile games, life supporting their moba and really nothing for pc anytime soon or ever except for remakes of some old tired games in their library. Why not Warcraft 4 or Diablo 4 or even starcraft 3?
    GdemamiTuor7
  • Dick1232Dick1232 Member UncommonPosts: 54


    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.



    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.


    Forgot to say IMO of course.
  • Dick1232Dick1232 Member UncommonPosts: 54
    Say people still going on and on and on lol.
    jimmywolf
  • MadFrenchieMadFrenchie Member LegendaryPosts: 8,483
    edited December 2018
    Gdemami said:
    There is nothing to recover.

    Death of WoW is inevitable, it is just a matter of time and it is time to move on, Blizzard knows this and has already started to branch out to widen their portfollio.

    There will always be some left behind(ie.these boards) and there is no point catering to them, they are not Blizzard's future(or anyone's else).

    So yeah, just fck them.
    If all our time spent here is wasted time (debatable, but I'll assume it for sake of argument) your reason for wasting yours here has got to be the most pathetic.

    You literally hang around here because you dislike what people post and wanna mark it with an LOL or condescending remark.  Useless.
    parrotpholkGdemamiIselinXarkoTuor7jimmywolfNildenGrakuleninfomatzTacticalZombehand 4 others.

    image
  • SedrynTyrosSedrynTyros Member EpicPosts: 2,924
    Dick1232 said:


    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.



    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.


    Forgot to say IMO of course.
    Of course it's my opinion.  That's implied because I'm the one who's writing it.  You're, of course, welcome to your own opinion but I've played both games and compared to the depth of Magic: The Gathering, Hearthstone is relatively simple and unsatisfying.  In Hearthstone you have no ability to intervene on your opponent's turn (and no, secrets don't count because they're triggered).  Couple that with the poor design decision to allow minions to directly attack other minions and you have CCG where aggro has a decisive advantage in most situations.  I had some fun playing it, but at its core Hearthstone is not a very well-designed game.  And now that MTG has a polished digital game that plays well, the more serious CCG players, who enjoy complexity and diversity, will probably head that direction.
    parrotpholkPanserbjorne39ZalgotasThaharjimmywolfThupli
  • Dick1232Dick1232 Member UncommonPosts: 54
    Dick1232 said:


    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.



    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.


    Forgot to say IMO of course.
    Of course it's my opinion.  That's implied because I'm the one who's writing it.  You're, of course, welcome to your own opinion but I've played both games and compared to the depth of Magic: The Gathering, Hearthstone is relatively simple and unsatisfying.  In Hearthstone you have no ability to intervene on your opponent's turn (and no, secrets don't count because they're triggered).  Couple that with the poor design decision to allow minions to directly attack other minions and you have CCG where aggro has a decisive advantage in most situations.  I had some fun playing it, but at its core Hearthstone is not a very well-designed game.  And now that MTG has a polished digital game that plays well, the more serious CCG players, who enjoy complexity and diversity, will probably head that direction.
    Again IMO needed. Your whole post wreaks of it. Don t say it s anything as fact because it isn t.
  • laseritlaserit Member LegendaryPosts: 6,157
    Gdemami said:
    There is nothing to recover.

    Death of WoW is inevitable, it is just a matter of time and it is time to move on, Blizzard knows this and has already started to branch out to widen their portfollio.

    There will always be some left behind(ie.these boards) and there is no point catering to them, they are not Blizzard's future(or anyone's else).

    So yeah, just fck them.
    There there now

    Maybe the stock will recover next year, but then again maybe not. 
    GdemamiZalgotasGobstopper3D

    "Be water my friend" - Bruce Lee

  • SedrynTyrosSedrynTyros Member EpicPosts: 2,924
    Dick1232 said:
    Dick1232 said:


    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.



    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.


    Forgot to say IMO of course.
    Of course it's my opinion.  That's implied because I'm the one who's writing it.  You're, of course, welcome to your own opinion but I've played both games and compared to the depth of Magic: The Gathering, Hearthstone is relatively simple and unsatisfying.  In Hearthstone you have no ability to intervene on your opponent's turn (and no, secrets don't count because they're triggered).  Couple that with the poor design decision to allow minions to directly attack other minions and you have CCG where aggro has a decisive advantage in most situations.  I had some fun playing it, but at its core Hearthstone is not a very well-designed game.  And now that MTG has a polished digital game that plays well, the more serious CCG players, who enjoy complexity and diversity, will probably head that direction.
    Again IMO needed. Your whole post wreaks of it. Don t say it s anything as fact because it isn t.
    Where did I use the word fact?  However, I will state as fact that MTG is far more complex game than Hearthstone, but the only people who you'll find that would dispute that don't know what they're talking about.  Hearthstone is designed primarily for casual players and it's been consistently steered that direction.  Every time a deck with a high skill ceiling has risen to the upper echelons of the meta game, Hearthstone developers have nerfed it into the ground.  It's clear where their priorities are with the game.
  • parrotpholkparrotpholk Member EpicPosts: 4,602
    Dick1232 said:
    Dick1232 said:


    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.



    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.


    Forgot to say IMO of course.
    Of course it's my opinion.  That's implied because I'm the one who's writing it.  You're, of course, welcome to your own opinion but I've played both games and compared to the depth of Magic: The Gathering, Hearthstone is relatively simple and unsatisfying.  In Hearthstone you have no ability to intervene on your opponent's turn (and no, secrets don't count because they're triggered).  Couple that with the poor design decision to allow minions to directly attack other minions and you have CCG where aggro has a decisive advantage in most situations.  I had some fun playing it, but at its core Hearthstone is not a very well-designed game.  And now that MTG has a polished digital game that plays well, the more serious CCG players, who enjoy complexity and diversity, will probably head that direction.
    Again IMO needed. Your whole post wreaks of it. Don t say it s anything as fact because it isn t.
    Where did I use the word fact?  However, I will state as fact that MTG is far more complex game than Hearthstone, but the only people who you'll find that would dispute that don't know what they're talking about.  Hearthstone is designed primarily for casual players and it's been consistently steered that direction.  Every time a deck with a high skill ceiling has risen to the upper echelons of the meta game, Hearthstone developers have nerfed it into the ground.  It's clear where their priorities are with the game.
    He just trying to pick a fight when he has no opinion of his own.  Just ignore him.

    That said I am having a blast with Magic.  I have even started putting together custom decks now.  Before I was editing the premade ones here and there.  Love the depth.  I got absolutely rolled by a red deck last night that was all magic more or less.  Took me completely off guard and I was running a heavy healing control deck that normally pisses people off and they leave the game when it goes more than 10 minutes.
    SedrynTyrosjimmywolf
  • Warhawke80Warhawke80 Member UncommonPosts: 210
    edited December 2018
    I can promise you this much...Blizzard has no intention of apologizing for anything, the culture has always been the egotistical "We're Blizzard" And with J. Allen (You think you do but you don't) Brack steering the ship (into an iceberg) you will only get double and triple down on the bad decisions.

    Hell some of their shill mouthpiece bloggers are blaming Trump voters for the D:I backlash...not that it's a shameless cash grab that basically gives the finger to the very people who got them where they are.

    I will bet my entire collection of nerdly goods that in four years Blizzard will just be a brand of Activision, in so much as Starter is now a Brand of Walmart.

    The time for hope is past, Pardo, Hall, Metzen and Bower are all gone, stick a fork in it, it's done.
    JeffSpicoliGdemamiPanserbjorne39Tuor7KalebGraysonsakinolThaharinfomatzgastovski1JeroKaneand 3 others.
  • WizardryWizardry Member LegendaryPosts: 16,465
    Most over rated developer on the planet,maybe people are just waking up and realizing the games are low quality,low budget and just copy cat games done worse.

    You could put ALL of Blizzard's games except Wow into one pile and the effort it would take to make ALL of them is less than one AAA mmorpg.So how they manage to WASTE soooo much money is beyond me,they don't have any quality game engines,none of their games have quality lighting to graphics,like wtf have they been doing to spend so much money,they have a higher overhead than Square Enix but produce far less games and all of the games except Wow are PUNY small games.

    So do they need to win back an angry fanbase or a fanbase that finally woke up and realized Blizzard makes VERY average to sub par games.
    While Blizzard was the apparent COOL wagon to jump on,now it is Fortnite and Epic.I guess Epic's Fortnite cartoony graphics were just one better than Blizzard's cartoony graphics.
    Knwo why the Diablo announcement SHOULD piss you off,they were targeting a MARKET,the mobiel market,they were NOT doing it becuse they wanted to make you a great game..NO,they wanted to corner a market that is very lucrative,that is what blizz cares about,making money.

    Never forget 3 mile Island and never trust a government official or company spokesman.

  • ManestreamManestream Member UncommonPosts: 936
    LOL- if i was there and he said that (Don't you all have phones) i would have shouted back (Yes but i use it for phonecalls not for gaming).
    JeffSpicoliTuor7blamo2000infomatzgastovski1JeroKane
  • PhryPhry Member LegendaryPosts: 11,004
    Its Activision now though, so Blizzard ?
    Tuor7
  • MisterZebubMisterZebub Member LegendaryPosts: 3,584
    edited December 2018
    Gdemami said:
    There is nothing to recover.

    Death of WoW is inevitable, it is just a matter of time and it is time to move on, Blizzard knows this and has already started to branch out to widen their portfollio.

    There will always be some left behind(ie.these boards) and there is no point catering to them, they are not Blizzard's future(or anyone's else).

    So yeah, just fck them.
    Sorry sparky but some of us here understand that Blizzard can't survive, let alone thrive, by living in the past. I personally feel that the best thing they can do is stop trying to make lightning strike twice with revivals of their old games and instead move on to new territory. However there will always be a large portion of veterans who will riot whatever they try to do. They can't let go of the past so try to destroy any chance at a different future.

    You of all people are a perfect example of this toxic and self defeating mind set. You obviously despise these forums and its members but for some bizarre reason can't bring yourself to move the fuck on and not look back.
    Post edited by MisterZebub on
    Tuor7SedrynTyrosGdemamijimmywolfTacticalZombehOG_Zorvan

    "You have kept me at your beck and call for fifteen years. I shall never again do what you demand of me. By every rule of single combat, from this moment your life belongs to me. Is that not correct? Then I shall simply declare you dead. In all of your dealings with me, you'll do me the courtesy to conduct yourself as a dead man. I have submitted to your notions of honor long enough. You will now submit to mine."

  • gervaise1gervaise1 Member EpicPosts: 6,322
    edited December 2018

    Phry said:

    Its Activision now though, so Blizzard ?



    "Activision Blizzard" even.

    The significance being: Pre-buyout under Vivendi: Blizzard reported through Activision; this was the time of "release when its ready". You got the idea that Blizzard did there thing.

    Post-buyout: the name on the door is Activision Blizzard. Run by Activision and Blizzard bods - with a sprinkling of King bods these days no doubt.

    Which means that we shouldn't "blame" Activision for any of this. The "Blizzard" bods will probably have been behind this stuff - being the ones with the "best insight" into the Blizzard bit of the company.
    Post edited by gervaise1 on
  • MadFrenchieMadFrenchie Member LegendaryPosts: 8,483
    edited December 2018
    And Hearthstone should be losing ground to "Magic: The Gathering - Arena" ... because Arena is a much better game.
    As close as you can get to MtG tabletop without buying the table.

    EDIT- though the card highlighting annoys me.  You can see your opponent highlight a card in their hand during, say, the combat phase, the game pauses everything to give them time to decide if they want to play it or not.  It has the effect, for red and blue decks especially, of tipping the opponent off that you likely have a counter/DD card you can cast at any time.
    SedrynTyrosThupli

    image
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