Because $1200 for a video card just wasn't enough. Unlike the RTX 2080 Ti, it offers a fully functional GPU, with neither compute units nor a memory channel disabled. It also sports 24 GB of memory. No word on whether it will escape the horrible failure rates that have plagued the RTX 2080 Ti.
If you're buying a gaming GPU soon on an infinite budget, this is probably the one you want. And on a budget slightly less than infinite, you should dismiss it out of hand as way too expensive.
Comments
"Be water my friend" - Bruce Lee
They've really jumped the shark with this one.
The Titan RTX is the same GPU as the GeForce RTX 2080 Ti, so it should also be able to use nearly the same drivers. The Titan V doesn't share a GPU or even an architecture with any GeForce cards, so gaming drivers probably aren't a priority for it.
https://www.nvidia.com/en-us/titan/titan-rtx/
At at least on the front, there is no mention of gaming at all.
However...
RTX (and GTX still) is the branding they are using for new gaming lineup. Quadro is the branding they use for professional creation cards.
Titan branding has historically straddled the two.
So I can understand the confusion.