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Diablo Immortal

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  • DragnelusDragnelus Member EpicPosts: 3,056
    Mensur said:
    Dragnelus said:
    Prvoking content again!! :pensive: 

    MrMelGibson

  • DMKanoDMKano Member LegendaryPosts: 21,229
    Iselin said:
    DMKano said:
    Iselin said:
    DMKano said:

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. None of this is surprising to them - again because they know that 95% of Blizzcon crowd are not mobile players.

    Blizzard cares greatly about things that would impact their bottom line - upset forum posters and blizzcon crowd - they weren't gonna blow money on a mobile game anyways - so Blizzard is like - Fuck it  - we'll manage the fallout but Diablo Immortal can still be a major cash cow for us.
    Which is precisely why Blizzcon is a weird place to make the announcement. They could have generated the same buzz with 1/100th of the negative fan reaction if they had chosen to do the reveal anywhere other than Blizzcon.

    Expected or not the shitstorm of negativity they're getting is something you generally want to avoid.

    Not necessarily - it might help Diablo Immortal catch the ear of mobile players - could be the ripple that Blizzard can magnify into a tidal wave with marketing dollars and get the game to the top of mobile charts.

    A product announcement that upsets those who were never gonna buy it  - not really a bad thing. Creating a ripple in the news that will bubble up said product to the attention of  actual intended consumers - not bad either.

    The mobile market being as shitty as it is, Diablo WILL be at the top even if they did nothing but a whisper campaign lol.


    completely disagree - majority of mobile players don't even know what Diablo is - have never heard of it.

    For any mobile game to be a smash-hit - you either have to be one of those 1 in a million games that takes off - or you can just force it to the top via mass marketing campaign
    Trolldefender99
  • DMKanoDMKano Member LegendaryPosts: 21,229
    edited November 2018
    acidblood said:
    DMKano said:

    They still chose to announce it at Blizzcon because they lose nothing if the crowd was disappointed, so might as well do it.

    I have to disagree... they lose the good will of those willing to PAY to go to Blizzcon.

    As for Diablo: Cashgrab, meh, wasn't a big fan of Diablo 3, so for me this just leaves more room in the PC ARPG market for the likes of Grim Dawn, Path of Exile, Torchlight Frontiers and (hopefully) Lost Ark.
    Those who pay to go to Blizzcon - the revenue from Blizzcon is always a loss - because it takes a lot more money to put on Blizzcon than Blizzard ever makes back from those who pay to be there.

    So Blizzard doesn't give 2 shits about those who go to Blizzcon in reality - sure they are happy to see fans pay to attend their show, but if Blizzcon never happened, it actually would be better for Blizzard as they wouldn't be losing money on it.

    Many would argue that the cost of Blizzcon  and the money it takes to make it happen could be put to better use for other marketing purposes.

    So why does Blizzard continue to do Blizzcon - because Blizzcon is pure marketing - it's a financial loss but it's a nice gesture for the fans. There are a lot of people inside Blizzard who would want to see Blizzcon gone forever - as many employees feel that the return on investment is just not there.

    https://www.gamespot.com/articles/blizzard-incurs-substantial-loss-from-blizzcon/1100-6228656/


    acidbloodMrMelGibsonTrolldefender99
  • DMKanoDMKano Member LegendaryPosts: 21,229
    edited November 2018
    Gorwe said:
    DMKano said:
    Gutlard said:
    I don't like mobile games even on the can.... If gaming goes totally mobile that's when I'll know it's time to hang up the joystick, and then put down the controller after leaving the can.  :o

    Gut Out!
    Not a mobile gaming fan either but think for a minute on how many people world wide have gaming PCs, or Consoles, compared to how many own mobile devices.
    Pc is the most popular gaming device in other countries too. Its just Asian is such a huge population they skew the market in favor of mobile phones. 

    You are forgetting that mobile is about to overtake PC - it may have already done it.

    http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/worldwide

    Edit - actually PC has been playing catch up - go PC!


    Also look at places like India - 75% mobile vs 25% PC and India will overtake china by population in the next 7 years. Talk about a massive untapped market.


    http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/india


    Kano, what's the point of Blizzcon again? While pissing off people is one way of generating interest in new markets, it still doesn't fit what Blizzcon is about. At all. Plus, both Overwatch and Hearthstone would be better candidates for mobile than Diablo. And then there's always the new IP. So, again, what's the point of Blizzcon? Surely not to announce a mobile game nobody wants. It really should've been handled differently.

    The point of Blizzcon is marketing of new products, new expansions, etc...- since they lose money every year on Blizzcon.

    I am surprised they are still doing it - as I doubt that the marketing they get out of it is paying off.

    I would fully expect to see in the next 5 years Blizzard just completely stop doing the shows altogether.


    Trolldefender99
  • kjempffkjempff Member RarePosts: 1,629
    We know you are always defending the industry, but maybe you should step out of this one gracefully?
    They messed up on this one, and by censoring cmments and trying to reset dislikes by uploading the same trailer again, they are only stepping in the pile and dragging it on the carpet.
    Slapshot1188
  • DMKanoDMKano Member LegendaryPosts: 21,229
    DMKano said:
    Iselin said:
    DMKano said:

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. None of this is surprising to them - again because they know that 95% of Blizzcon crowd are not mobile players.

    Blizzard cares greatly about things that would impact their bottom line - upset forum posters and blizzcon crowd - they weren't gonna blow money on a mobile game anyways - so Blizzard is like - Fuck it  - we'll manage the fallout but Diablo Immortal can still be a major cash cow for us.
    Which is precisely why Blizzcon is a weird place to make the announcement. They could have generated the same buzz with 1/100th of the negative fan reaction if they had chosen to do the reveal anywhere other than Blizzcon.

    Expected or not the shitstorm of negativity they're getting is something you generally want to avoid.

    Not necessarily - it might help Diablo Immortal catch the ear of mobile players - could be the ripple that Blizzard can magnify into a tidal wave with marketing dollars and get the game to the top of mobile charts.

    A product announcement that upsets those who were never gonna buy it  - not really a bad thing. Creating a ripple in the news that will bubble up said product to the attention of  actual intended consumers - not bad either.

    Ah dear DM Kano. I logged into account after year not posting just to answer this.

    Mobile gaming market is made up of bored woman on the commute , 8-12 year old kids and people that have 2-3 minutes to burn.

    None of them dont know or give a damn about Diablo in any way or form.


    Entering mobile game with property like Diablo is huge gamble. Where Blizzard has much more to lose than to gain.

    Up to now Blizzard was known for their quality. Their word was their bond.
    People bought their games in millions on launch just because it was known that Bilzzard knew exactly what players want and how to make it.

    To be booed on live stage , during your own convention, that people payed lot of money to attend.
    Thats bad, even unheared of.

    There is no price for spinning that. And surely not marketing something to unexisting populus.

    Now that only leave us with China. It is a big question mark. Some say mobile gaming is the gaming in China, and Blizzard basically made this for them.

    Again. As people said. They could just left that announcement for ChinaJoy. And Spin Diablo Mobile as side project in western media, and as exclusive focus in chinese media. And none would be the wiser.

    Huge fail fail fail. That sounds like EAfication ,corruption of the marketing suits to the highest degree in Blizzard.

    Basically people in charge know nothing about the games , but pretend they know all.

    You Kano know what I am talking about very well



    I 100% agree that majority of mobile gamers don't know what Diablo is. 

    Every new game is a risk - there are no guarantees that any game will succeed. 

    What Blizzard can do - and has been doing very well is this:

    1. Make a game that is a bit better than average - doesn't have to be anything amazing or revolutionary.

    2. Polish the hell out if it, make sure it runs well on older hardware for mass market reach

    3. Market the living hell out of it

    4. Profit (hopefully)

    What they do takes enormous capital - this is why smaller companies just can't compete with the above - as they lack the funds to do so.


    So Blizzard will try the same with Diablo Immortal - but again - no guarantee that it will work - but they will stick to their plan and hope for the best.

    Mobile market is way more brutal than PC market - so it's gonna be interesting to see how this works out for Blizzard


    Trolldefender99
  • ceratop001ceratop001 Member RarePosts: 1,588
    Exposure might not produce desirable numbers from the start, but over time the exposure will make ten fold. So I disagree with some of the commenters. Gaming companies that have bad reputations rarely see a benefit, but they already dug their graves long ago. Mobile market isn't hard, but it can be confusing. Once a company has a bad reputation it is just a matter of time before they go belly up. Look at trends. Find out what gamer's want to play and how it works. Quit being so matter of fact, because eventually it is your downfall. We all need to pay attention to the niche we have created. Yes it is dying but so is the planet.
    MrMelGibson
     
  • DMKanoDMKano Member LegendaryPosts: 21,229
    kjempff said:
    We know you are always defending the industry, but maybe you should step out of this one gracefully?
    They messed up on this one, and by censoring cmments and trying to reset dislikes by uploading the same trailer again, they are only stepping in the pile and dragging it on the carpet.

    Blizzard measures mess ups in terms of finacial loss.

    Many players on this forum measure it in terms of unmet expectations - like Blizzard went for a mobile game instead of Diablo 4 PC game - sure it sucks, I'd rather see a D4 PC game as I don't play mobile games myself.

    But to say "they messed this one up" - I think that's premature, we don't really know.

    You call it a mess up, but is it really a mess up for Blizzard in terms of negative future sales? 

    I don't think so. 


    Trolldefender99
  • ConstantineMerusConstantineMerus Member EpicPosts: 2,691
    edited November 2018
    So they are moving away from PC/console to mobile for profits? Meanwhile R2D2 opens with $750m and BO4 with $500m. Hmmm. 

    Everything about this event screams how they got nothing original or creative left to offer. A relaunch, a remaster, and a mobile game or - The good, the bad, and the ugly! This ain't a blizzard, this is just a mild temperature drop. A pathetic one for sure.
    blueturtle13BossChonoNyctelioslaseritMadFrenchieTorvalMrMelGibson
    Constantine, The Console Poster

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  • GaladournGaladourn Member RarePosts: 1,802
    If we want to be fair, the problem is not Blizzard announcing the release of a Diablo version for mobiles; the problem is Blizzard not announcing anything else Diablo-related.
    TorvalMrMelGibson
  • AkulasAkulas Member RarePosts: 2,520
    I only play on pc

    This isn't a signature, you just think it is.

  • Psychos1sPsychos1s Member UncommonPosts: 183
    So they are moving away from PC/console to mobile for profits? Meanwhile R2D2 opens with $750m and BO4 with $500m. Hmmm. 

    Everything about this event screams how they got nothing original or creative left to offer. A relaunch, a remaster, and a mobile game or - The good, the bad, and the ugly! This ain't a blizzard, this is just a mild temperature drop. A pathetic one for sure.
    No wonder Morhaime threw in the towel, Blizzard becoming a joke. Can't believe they had a shitty mobile announcement for the main event. I was at least expecting a D2 remaster announcement.

  • Jonnas13Jonnas13 Member UncommonPosts: 91
    The thing that gets me is who at Blizzard thought this would go down well? Blizzcon is for devoted fans of the existing games/franchises. Diablo Immortal is aimed purely at potentially new players who don't currently play Diablo games and in another gaming market all together. They had to know it would be like trying to sell steak at a vegan convention.
    kjempff
  • AethaerynAethaeryn Member RarePosts: 3,011
    DMKano said:
    Nyctelios said:



    They still chose to announce it at Blizzcon because they lose nothing if the crowd was disappointed, so might as well do it.



    I agree with everything you said except for this.  They lose reputation with their biggest fans.  I am sure they did the math first but I think they also expected a bigger reception based on the number of set-ups they had for people to try it.

    Brand means a lot and loyalty means a lot.  For me as an older gamer Blizzard = good products that I am willing to buy with minimal research if the concept appeals to me.  After some recent moves:  Diablo III, BfA etc. then a mobile Diablo. . they are now no longer any different than any other company for me.

    I get that I am not their target market for this. .  maybe it is strategic brilliance and will shift their demographic to younger players.  There is a loss though.
    MrMelGibson

    Wa min God! Se æx on min heafod is!

  • lahnmirlahnmir Member EpicPosts: 2,835
    Bananable said:
    Yay!



    Whod thought that big company like this (that recently made only games I don’t like  ) could still not cater to me
    LOLZ


    P.S. Destiny 2 is free.  ^_^
    Fixed.

    /Cheers,
    Lahnmir
    MrMelGibson
    'the only way he could nail it any better is if he used a cross.'

    Kyleran on yours sincerely 


    But there are many. You can play them entirely solo, and even offline. Also, you are wrong by default.

    Ikcin in response to yours sincerely debating whether or not single-player offline MMOs exist...
  • AethaerynAethaeryn Member RarePosts: 3,011
    Jonnas13 said:
    The thing that gets me is who at Blizzard thought this would go down well? Blizzcon is for devoted fans of the existing games/franchises. Diablo Immortal is aimed purely at potentially new players who don't currently play Diablo games and in another gaming market all together. They had to know it would be like trying to sell steak at a vegan convention.
    Look how word will get out. . they will advertise it on the Play Store etc. so it will get played.  I am sure for a mobile game it will have decent production value and make money.  It might introduce new players to the franchise. . they just have to come up with a new online MMO those people will want to play.  I am not sure mobile games will have the same shelf life. . of course. . neither do most MMOs these days.

    Wa min God! Se æx on min heafod is!

  • moosecatlolmoosecatlol Member UncommonPosts: 1,472
    DMKano said:
    DMKano said:
    Iselin said:
    DMKano said:

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. None of this is surprising to them - again because they know that 95% of Blizzcon crowd are not mobile players.

    Blizzard cares greatly about things that would impact their bottom line - upset forum posters and blizzcon crowd - they weren't gonna blow money on a mobile game anyways - so Blizzard is like - Fuck it  - we'll manage the fallout but Diablo Immortal can still be a major cash cow for us.
    Which is precisely why Blizzcon is a weird place to make the announcement. They could have generated the same buzz with 1/100th of the negative fan reaction if they had chosen to do the reveal anywhere other than Blizzcon.

    Expected or not the shitstorm of negativity they're getting is something you generally want to avoid.

    Not necessarily - it might help Diablo Immortal catch the ear of mobile players - could be the ripple that Blizzard can magnify into a tidal wave with marketing dollars and get the game to the top of mobile charts.

    A product announcement that upsets those who were never gonna buy it  - not really a bad thing. Creating a ripple in the news that will bubble up said product to the attention of  actual intended consumers - not bad either.

    Ah dear DM Kano. I logged into account after year not posting just to answer this.

    Mobile gaming market is made up of bored woman on the commute , 8-12 year old kids and people that have 2-3 minutes to burn.

    None of them dont know or give a damn about Diablo in any way or form.


    Entering mobile game with property like Diablo is huge gamble. Where Blizzard has much more to lose than to gain.

    Up to now Blizzard was known for their quality. Their word was their bond.
    People bought their games in millions on launch just because it was known that Bilzzard knew exactly what players want and how to make it.

    To be booed on live stage , during your own convention, that people payed lot of money to attend.
    Thats bad, even unheared of.

    There is no price for spinning that. And surely not marketing something to unexisting populus.

    Now that only leave us with China. It is a big question mark. Some say mobile gaming is the gaming in China, and Blizzard basically made this for them.

    Again. As people said. They could just left that announcement for ChinaJoy. And Spin Diablo Mobile as side project in western media, and as exclusive focus in chinese media. And none would be the wiser.

    Huge fail fail fail. That sounds like EAfication ,corruption of the marketing suits to the highest degree in Blizzard.

    Basically people in charge know nothing about the games , but pretend they know all.

    You Kano know what I am talking about very well



    I 100% agree that majority of mobile gamers don't know what Diablo is. 

    Every new game is a risk - there are no guarantees that any game will succeed. 

    What Blizzard can do - and has been doing very well is this:

    1. Make a game that is a bit better than average - doesn't have to be anything amazing or revolutionary.

    2. Polish the hell out if it, make sure it runs well on older hardware for mass market reach

    3. Market the living hell out of it

    4. Profit (hopefully)

    What they do takes enormous capital - this is why smaller companies just can't compete with the above - as they lack the funds to do so.


    So Blizzard will try the same with Diablo Immortal - but again - no guarantee that it will work - but they will stick to their plan and hope for the best.

    Mobile market is way more brutal than PC market - so it's gonna be interesting to see how this works out for Blizzard


    Are there even any Blizzard employees touching the code? It seems like Diablo has become nothing more than a whored IP like something from Games Workshop.
  • jonp200jonp200 Member UncommonPosts: 450
    I haven't found much of anything to play on my phone that I care about; one exception card games, Ascension beats reading the old magazines in the doctor's office.

    I also realize I'm not the target demo anymore; too old.  I sound like my father now.  "They just don't make anything worth a damn anymore...." (SIC)

    Seaspite
    Playing ESO on my X-Box


  • PhryPhry Member LegendaryPosts: 11,004
    Its economics, why spend millions of $$ on a PC or Console game, when you can spend a few thousand $$ on a mobile one instead.  :p
  • Erinak1Erinak1 Member UncommonPosts: 154
    edited November 2018
    DMKano said:
    Gorwe said:
    DMKano said:
    Gutlard said:
    I don't like mobile games even on the can.... If gaming goes totally mobile that's when I'll know it's time to hang up the joystick, and then put down the controller after leaving the can.  :o

    Gut Out!
    Not a mobile gaming fan either but think for a minute on how many people world wide have gaming PCs, or Consoles, compared to how many own mobile devices.
    Pc is the most popular gaming device in other countries too. Its just Asian is such a huge population they skew the market in favor of mobile phones. 

    You are forgetting that mobile is about to overtake PC - it may have already done it.

    http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/worldwide

    Edit - actually PC has been playing catch up - go PC!


    Also look at places like India - 75% mobile vs 25% PC and India will overtake china by population in the next 7 years. Talk about a massive untapped market.


    http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/india


    Kano, what's the point of Blizzcon again? While pissing off people is one way of generating interest in new markets, it still doesn't fit what Blizzcon is about. At all. Plus, both Overwatch and Hearthstone would be better candidates for mobile than Diablo. And then there's always the new IP. So, again, what's the point of Blizzcon? Surely not to announce a mobile game nobody wants. It really should've been handled differently.

    The point of Blizzcon is marketing of new products, new expansions, etc...- since they lose money every year on Blizzcon.

    I am surprised they are still doing it - as I doubt that the marketing they get out of it is paying off.

    I would fully expect to see in the next 5 years Blizzard just completely stop doing the shows altogether.


    And all the merchandise they sell? Do you have anything recent to back up what you said about them losing money? They said that in the past but that was before the virtual ticket and online sales.
  • AlbatroesAlbatroes Member LegendaryPosts: 6,509
    edited November 2018
    191k downvotes:

    88k downvotes:

    J. Allen Brack: "You think you dont want Diablo Mobile, but you do."
    People: "Nah Brack, we really dont."

    I dont even think people are pissed at Diablo Mobile as much as there was no real Diablo news.
  • kitaradkitarad Member EpicPosts: 5,127
    I went and added my downvote too.
    Nilden

  • PhryPhry Member LegendaryPosts: 11,004
    Well, it will be a short lived disaster, putting Diablo on mobile instead of doing something to improving the existing game, calling it 'immortal' the only way they could possibly make it any worse would be to use a company like Netease to do it  :p
  • Slapshot1188Slapshot1188 Member LegendaryPosts: 11,076
    DMKano said:
    Nyctelios said:
    Well, nobody here is saying their move does not make sense @DMKano
    We are saying we dislike it.

    They have their right to opt to pull some candy crush fiscal year carnival move...

    And we have the right to dislike it because as fans of their IPs it does not take our desires in consideration.

    I don't get your point in trying to see their side. We know their side: Money. Edit to add: We just expected more from them. Because we like them. Such cheap move is something below them.

    I am saying that us disliking it has zero impact on Blizzards bottom line in case of Diablo mobile.

    This is literally none of Blizzards concern - they knew that Diablo mobile would have zero appeal to your average Blizzcon patron - these are not your mobile players.

    They still chose to announce it at Blizzcon because they lose nothing if the crowd was disappointed, so might as well do it

    You are totally off base with these comments.  It’s like saying that you are going to announce the new McDonalds McVeggie Burger at the largest cattle farmer convention.  And then when you get booed say “ You all eat veggies don’t you?”

    Your comments on this thread seem quite off base and skewed from reality.

    This was a pure PR fuckup. Does that mean they will never make money with Diablo phone games? No. But even if you asked the stuttering and stammering guys on stage they would tell you in hindsight it was a fucking ridiculously bad idea.
    ConstantineMerusNyctelioskjempffTorvalTheDarkrayneNilden

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  • AlbatroesAlbatroes Member LegendaryPosts: 6,509
    Phry said:
    Well, it will be a short lived disaster, putting Diablo on mobile instead of doing something to improving the existing game, calling it 'immortal' the only way they could possibly make it any worse would be to use a company like Netease to do it  :p
    Exactly, this is the type of thing you slide in with at least a D3 expansion, hell people would've even been less pissed off if they announced D2 remastered which was almost a guarantee for this year.
    Phry
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