Hype= pre-release, Usually based off what developers tell us, often temporary. Temporary being the new normal.
Curiosity, this is the one no one ever really talks about. This could draw more people. The old normal. BUT THE GAME BETTER BE GOOD.
Here is something you never see anymore... "People talking about the actual gameplay" - The fun they had last night. - Being the servers main crafter...I'll make you anything. - The big monster we took down yesterday, what a battle we had. - Our Guild is great. - We had a fun group, we played for hours, everyone stayed ! - Hay, my Rogue can solo, I made it across three zones without being detected ! - Hay, I found that gray Orc among the green ones drops an Orange Axe now and then. - That Claric on our server, I think his name is Delete5230 ?....He's annoying.
My point ? By now it should be self explanatory. But others see this and want in on the action.
A well built game could easily attract everyone that is saying " I will never ever play this game"
Remember the saying: Money talks, bullshit walks Well I'm saying good gameplay talks
More reasons Pantheon will be popular. BUT IT BETTER BE GOOD.