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The cash shop monetization has created a vicious cycle. We have AAA production values with pubs going "okay, we'll set the value of the game itself to zero, then try to make it up by taxing the shit out of a small protion of the playerbase."Well, now gamers expect AAA production MMORPGs for free. Take a guess at how sustainable that will be long-term in attracting and retaining large investors?
Anything forced is worse.