IGN has already put their stamp on the Humble store's terms of use updated in September. Basically the terms of use now state that any and all personal information you have given or will give to the Humble Store is an asset of Humble Store/IGN and that they fully intend to profit from it.
"I used to think the worst thing in life was to be all alone. It's not. The worst thing in life is to end up with people who make you feel all alone." Robin Williams
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http://twitch.tv/woetothevanquished
Edit: Thnx tho as a link a found on reddit.