How big of a deal was RMT in Ultima Online? I never played UO so I can't speak to how ingrained RMT was for that game, but I do know from experience with Shroud of the Avatar that it is being designed around RMT. Even the developers have been known to talk about the importance of RMT regarding the game economy. Just a few minutes in the official player market
and anyone will see how big of a deal RMT is in Shroud of the Avatar. They are even pushing a really strange looking Trusted Trader
program and now with this recent post
by Richard Garriott, it kinda seems like he's using RMT as a point to rally early backers to his new equity crowdfunding campaign.
Richard Garriott says: "Portalarium is working with SeedInvest to position ourselves to best
support the game in a live environment. We need finance and marketing
people as well as cash to spend on advertising to bring new players into
the game. This will make all the early backer efforts pay off all the
more, as the more players in the game, the more fun, the better in game
I would argue that a really awesome game experience would do all that too. Not a big fan of RMT myself.