People are More Likely to Spend Money on Microtransactions than DLC According to NPD

Comments

• Octagon7711 Member LegendaryPosts: 9,000

  October 2016

  DLC prices have really risen.  It makes sense to just wait and pick the ones you feel you will like the most instead of buying them all.  Micro transactions are going up in price also but usually represent a smaller investment than a DLC.  A lot of players just wait for sales on both now.

  "We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa      "We don't see things as they are, we see them as we are."  SR Covey
• rojoArcueid Member EpicPosts: 10,722

  October 2016 edited October 2016

  I prefer to buy DLC if they are done right. Witcher 3 is a good example of DLC done right, and well worth the price. Skyrim was another good example. You make a full game. THEN you expand it with new content DLC.
  
  If they pull the Destiny/CoD/BF community-splitting BS of selling overpriced map packs(cod/bf) and overpriced nonsense(Destiny) then i don't care about it.
  
  I also don't support what Ubisoft and sometimes EA tend to do by selling existing launch content as DLC. -Buy our brand new full priced game that it's clearly missing content!!. And if you buy the deluxe more expensive edition you get the additional missing content!!... No Thank You.

  
  
  
  
  
• MaxBacon Member LegendaryPosts: 7,766

  October 2016 edited October 2016

  For sure.
  Last year far report says, GTA V Online generating 700M(?) on currency microtransaction; for me it's obvious that expansions and such are not being the best bet for revenue generation.
  
  As people are so unwilling to pay, it fits better for MMO's (B2P please!!!).
  
  It's like GW2, currency microtransaction maintaining the game, but the expansion they released wasn't able to meet the sales they expected. The Industry is changing towards a clear decay of DLC on MMO's, time will tell.
• SpottyGekko Member EpicPosts: 6,916

  October 2016

  I'd have thought this finding would have been self-evident.
  
  We already know that gamer's flatly refuse to pay a fixed monthly sub, but will happily spend twice that amount in accumulated Cash Shop purchases in the same period.
  
  
• MaxBacon Member LegendaryPosts: 7,766

  October 2016 edited October 2016

  Rhoklaw said:

  Well, Microtransactions have proven to work better than subscriptions because someone with a degree in marketing came up with the brilliant idea about compulsive disorders. 

  You mean Facebook / Mobile Games?
  
  Compare to PC MMO's the microtransactions models being used are nothing compared to how far mobile takes it, and how much money are they making with it.
  
  If anything, pray pray MMO developers don't attempt to bring more of mobile revenue models to PC MMO's, otherwise... "Buy now one energy pack to continue playing!" :awesome:
  
• gervaise1 Member EpicPosts: 6,919

  October 2016

  What an asinine survey. May as well print the update to the story first since it covered mobile as well:
  
  

  [UPDATE] A spokespeson for the NPD Group told GameSpot that questions on the survey asked about portable, PC, and console games, as well as smartphone titles, "but only within the context of those who purchase additional content for the core systems."

  As for specific games featured in the survey, NPD Group asked microtransaction-themed questions about Battleborn, Destiny, Gears of War Ultimate Edition, Grand Theft Auto V, and Halo 5: Guardians. Questions pertaining to DLC were asked about titles like Battlefield 4, Call of Duty: Black Ops III, Fallout 4, Lego Star Wars The Force Awakens, and Super Smash Bros. Wii U. Mobile games featured in the study included Candy Crush Saga, Candy Crush Jelly Saga, Clans of Clans, Game of War: Fire Age, and Pokemon Go.

  This is not a comprehensive list of games asked in the study, but only an example of some of them.

  
  

  
  So 2,470 of the 8893 had spent money on micro-transactions or DLC in the previous 3 months; so 27%. So the answer to the question "how many people would spend money on micro-transactions" coming in at 23% should be no surprise.
  
  ***** The "sample" will skew the answers.
  
  However as stated:
  
  

  • Close to half of non-purchasers of microtransactions are willing to spend money on them
  • 52 percent felt the content was worth the extra expense
  • Half of non-DLC purchasers stated the DLC was worth the money
  • 84 percent believe the extra content should be DLC

  Which does put a different slant on things.