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Blizzard to Stop Using Battle.Net Name After 20 Years - MMORPG.com News
SBFord
Former Associate EditorMember LegendaryPosts: 33,129
Blizzard to Stop Using Battle.Net Name After 20 Years - MMORPG.com News
Blizzard has announced that it will gradually begin moving away from the Battle.Net name, a title used for the technology platform behind all of the company's games since 1996. According to the post, the functionality will remain the same, but various services associated with the platform will be rebranded as in Blizzard Streaming and Blizzard Voice.
Comments
They've been running one of the best-known multiplayer portals for 2 decades, yet the name does not reflect the Blizzard brand at all. What a giant marketing blunder, lol !!
Archeage EU - Nui
If it was a platform name that they'd only used for 3-4 years, that'd be one thing. But 20+ years of brand identification is another. In the end, it won't matter, but it's a strange decision at this time.
¯\_(ツ)_/¯
"We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa "We don't see things as they are, we see them as we are." SR Covey
I could be wrong but methinks @Rhoklaw 's post was a sarcastic response to the one above .....
I self identify as a monkey.
I self identify as a monkey.
Now i knew little of Blizzard at the time but me and the cool kids were hanging out in Heat.net.
We considered Blizzard's platform to be lame,cheap to couldn't care less.At heat.net it offered our own game servers and NOT just homie games like Blizzard does.
Seriously i have no idea how Blizzard ever became popular,the heavy gamer's didn't think much of Blizzard and their platform wasn't any good either,so go figure they had much of a following.
Long winded point is that from a long time gamer's viewpoint,their Battle.net brand has never been much to hang on to.I still remember when Sega and heat.net started to struggle financially and would go down several times a week,not one single person would say "hey let's go over to battle.net,not ever mentioned once.
On a hunch seeing how much Blizzard rehashes OLD ideas,i would not be the least surprised to see them call it Warcraft.net..../sigh.What is even more amazing is how far Steam has come over the years when compared to a larger more financially strapped Blizzard,it is like night n day,Battle.net being the little kid compared to Steam.
Never forget 3 mile Island and never trust a government official or company spokesman.
I find myself agreeing with @DMKano on this one, the name had really zero association to Blizzard and Blizzard is a far cooler name. The timing is a bit random (so it seems now, we shall see) but whatever imo a step in the right direction.
If you want a new idea, go read an old book.
In order to be insulted, I must first value your opinion.
Battle.net made sense for the time and games it was created for (warcraft/starcraft I'd assume)...
For every minute you are angry , you lose 60 seconds of happiness."-Emerson
I assume they will drastically change it and that is the reason they will change the name.
I hate KFC on the other hand I loved Kentucky Fried Chicken. :P
Epic Music: https://www.youtube.com/watch?v=vAigCvelkhQ&list=PLo9FRw1AkDuQLEz7Gvvaz3ideB2NpFtT1
https://archive.org/details/softwarelibrary_msdos?&sort=-downloads&page=1
Kyleran: "Now there's the real trick, learning to accept and enjoy a game for what it offers rather than pass on what might be a great playing experience because it lacks a few features you prefer."
John Henry Newman: "A man would do nothing if he waited until he could do it so well that no one could find fault."
FreddyNoNose: "A good game needs no defense; a bad game has no defense." "Easily digested content is just as easily forgotten."
LacedOpium: "So the question that begs to be asked is, if you are not interested in the game mechanics that define the MMORPG genre, then why are you playing an MMORPG?"
Thats almost a 180° turn around. Most companies these days strive to combine services and have them known with one name. Valve didn't call their console Valve Machine, they used the Steam brand. Same with the OS and controller. The store actually uses steampowered.com as address, despite mostly being used from inside Steam anyways.
EA created Origin, which also has nothing to do with the parent company. It actually was called "EA Download Manager" at some point, but they decided to use a new name for the service as a whole, instead of having a "EA shop" or "EA friends" or "EA streaming".
Ubisoft uses Uplay, which *could* be Ubisoft Play, but is never used this way. GoG created GoG Galaxy. What does have "Galaxy" to do with GoG besides starting with G?
I can see how they want to create more brand recognition, but stopping using a well known brand and using various lose terms like "Streaming" or "Voice", which also essentially means these things *are* different services, despite that not making much sense imho. Why is "voice" a whole service, when games had voice chat for (probably) decades now, and most use TS or Discord or whatever anyway.
And Google *started* with Google Mail, but prefers Gmail so much that they acquired the rights to that name in several countries after intially having to use Google Mail even after renaming it in general. And Youtube is still Youtube, too, and separate from Google Video.
Blizzard should have opted for a word associated with "Blizzard" in some way as a term for all their services, like Valve basically does with Steam, instead of having them separate. Heck, with "Hearthstone" they actually already have something.
I'll wait to the day's end when the moon is high
And then I'll rise with the tide with a lust for life, I'll
Amass an army, and we'll harness a horde
And then we'll limp across the land until we stand at the shore
Nothing will change for me apart from maybe forgetting the name of the new site, since I've been a battle.net user for decades now.
Blizzard is Battlenet.
Finkle is Einhorn
Einhorn is Finkle
Epic Music: https://www.youtube.com/watch?v=vAigCvelkhQ&list=PLo9FRw1AkDuQLEz7Gvvaz3ideB2NpFtT1
https://archive.org/details/softwarelibrary_msdos?&sort=-downloads&page=1
Kyleran: "Now there's the real trick, learning to accept and enjoy a game for what it offers rather than pass on what might be a great playing experience because it lacks a few features you prefer."
John Henry Newman: "A man would do nothing if he waited until he could do it so well that no one could find fault."
FreddyNoNose: "A good game needs no defense; a bad game has no defense." "Easily digested content is just as easily forgotten."
LacedOpium: "So the question that begs to be asked is, if you are not interested in the game mechanics that define the MMORPG genre, then why are you playing an MMORPG?"
It doesn't seem so strange to me. 20 years ago it was an extremely abstract proposition. You could even say risky. Today it's something that's real and successful. The distance is no longer needed.
Probably because they've dreamt-up some plan to start monetizing it...