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Only 22% of Gamers Have Heard of Oculus Rift, With Awareness for the Vive and PSVR Even Lower

blueturtle13blueturtle13 Member LegendaryPosts: 12,159
According to Nielsen's newest 360 Gaming Report, which is based on online surveys completed by more than 2,000 teens/adults over age 13, 37 percent of all US gamers have heard of at least one VR/AR device, but on an individual basis, the three VR headsets currently on the market or hitting the market later this year have a fair amount of work to do in spreading awareness. As you might expect, Oculus is leading the pack (see chart below) but not even a quarter of gamers are familiar with the Rift.






"Education will be an important factor for these companies to get the word out. However, this type of experience doesn't really lend itself to traditional marketing driven education. A lot of the education will likely be organic through buzz/word of mouth and come from early adopters," Nielsen Games GM Michael Flamberg commented to GamesIndustry.biz.. "This reinforces the importance of social influence in the development of these devices and content to foster a spirit of experience sharing so that early adopters can more easily advocate for VR. The early adopters, tech enthusiasts and social influencers can then cascade their influence to the masses.




Read the more detailed article, including details on the eSports crowd,here:

http://www.gamesindustry.biz/articles/2016-04-07-oculus-rift-tops-awareness-among-vr-headsets-nielsen

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Comments

  • H0urg1assH0urg1ass Member EpicPosts: 2,380
    I keep telling people that the push for VR is coming from the industry side and not the consumer side.

    People were not jumping up and down screaming for VR like some on this site would have us believe.  Instead these companies have been dying for another big gaming peripheral to sell for years and this happens to be the one they are pushing.
  • blueturtle13blueturtle13 Member LegendaryPosts: 12,159
    H0urg1ass said:
    I keep telling people that the push for VR is coming from the industry side and not the consumer side.

    People were not jumping up and down screaming for VR like some on this site would have us believe.  Instead these companies have been dying for another big gaming peripheral to sell for years and this happens to be the one they are pushing.
    I agree. I think the big push in gaming needs to come from the software side not the hardware side. Make A.I. more emergent, allow for destructive environments in an online persistent space. Make weather change the way the character interacts with the world. Create a 'living world' that is where I want to see changes to gaming made.

    @DMKano agreed. All the insiders I have contact with are sitting back and maybe doing a project or two but nothing big budget wise. The only person I have spoken to that is works for Crytek. That is just them pushing their VRFirst. 

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  • FlyByKnightFlyByKnight Member EpicPosts: 3,967
    5, 4, 3, 2, 1, annnnnnd....
    "As far as the forum code of conduct, I would think it's a bit outdated and in need of a refre *CLOSED*" 

    ¯\_(ツ)_/¯
  • filmoretfilmoret Member EpicPosts: 4,906
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Are you onto something or just on something?
  • JemAs666JemAs666 Member UncommonPosts: 252
    I mat not be able to stop it but I can tell you I won't be riding it either.  I mean I'll just go back to pen and paper instead of this shit.  I have options and they don't involve wearing a box on my face.
  • H0urg1assH0urg1ass Member EpicPosts: 2,380
    filmoret said:
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Yeahhh, and Nintendo was absolutely dominating the console market when the Virtual Boy came out.  Although it sold a respectable 770,000 units, it still flopped.  In fact, just like the Oculus Rift and the HTC and the Playstation VR... it sold out immediately when it came out.  Still flopped.  We'll see.
  • TorvalTorval Member LegendaryPosts: 19,934
    I think a lot more people are going to know about VR because Steam is shoving it down our throats much like its Steam Machines, controllers, and Link campaigns that we just saw.

    Every single game on my suggested list was a VR game even though I don't have VR hardware and they know it. I finally got fed up with that and clicked "not interested" on every single VR in the scrolling suggestion banner.
    Fedora - A modern, free, and open source Operating System. https://getfedora.org/

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  • filmoretfilmoret Member EpicPosts: 4,906
    H0urg1ass said:
    filmoret said:
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Yeahhh, and Nintendo was absolutely dominating the console market when the Virtual Boy came out.  Although it sold a respectable 770,000 units, it still flopped.  In fact, just like the Oculus Rift and the HTC and the Playstation VR... it sold out immediately when it came out.  Still flopped.  We'll see.
    You have to understand when the virtual boy came out it was around the time that playstation came out.  It was the time where cd's were used for video games instead of game cartrages.  The hype was using cd's for games instead of the oldschool cartrages.  So naturally sony took off and we saw the death of nintendo.  Sony also made it so their games were affordable compared to some of the nintendo games which would run 70$.  Sony made a power play and took nintendo off the gaming map.
    Are you onto something or just on something?
  • QuizzicalQuizzical Member LegendaryPosts: 21,940
    Is this counting "gamers" who have only ever played Solitaire and Minesweeper?  How about "gamers" who are only vaguely aware that there are non-Facebook games?
  • H0urg1assH0urg1ass Member EpicPosts: 2,380
    filmoret said:
    H0urg1ass said:
    filmoret said:
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Yeahhh, and Nintendo was absolutely dominating the console market when the Virtual Boy came out.  Although it sold a respectable 770,000 units, it still flopped.  In fact, just like the Oculus Rift and the HTC and the Playstation VR... it sold out immediately when it came out.  Still flopped.  We'll see.
    You have to understand when the virtual boy came out it was around the time that playstation came out.  It was the time where cd's were used for video games instead of game cartrages.  The hype was using cd's for games instead of the oldschool cartrages.  So naturally sony took off and we saw the death of nintendo.  Sony also made it so their games were affordable compared to some of the nintendo games which would run 70$.  Sony made a power play and took nintendo off the gaming map.
    Well if you want to go that route, then mobile gaming, which has no case for VR at all, is making console and PC gaming look like ancient history.  It's absolutely dominating the market right when VR is making yet another attempt at being relevant.

    With mobile gaming taking over, and really not place for VR in mobile gaming, then I could make the same case you make with the PlayStation 1 coming out the same year as Virtual Boy.

    I'm not saying VR is going to flop, but I am urging those with tight budgets to give it a while and see where it goes before dumping $700 bucks on something that might be "remember these?" highlights on someones YouTube channel ten years from now.
  • TheocritusTheocritus Member EpicPosts: 7,470
    I think VR is really only in with a small age range...I know its hard to believe that not everyone is onboard with wearing full face headsets and swinging at air.
  • filmoretfilmoret Member EpicPosts: 4,906
    H0urg1ass said:
    filmoret said:
    H0urg1ass said:
    filmoret said:
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Yeahhh, and Nintendo was absolutely dominating the console market when the Virtual Boy came out.  Although it sold a respectable 770,000 units, it still flopped.  In fact, just like the Oculus Rift and the HTC and the Playstation VR... it sold out immediately when it came out.  Still flopped.  We'll see.
    You have to understand when the virtual boy came out it was around the time that playstation came out.  It was the time where cd's were used for video games instead of game cartrages.  The hype was using cd's for games instead of the oldschool cartrages.  So naturally sony took off and we saw the death of nintendo.  Sony also made it so their games were affordable compared to some of the nintendo games which would run 70$.  Sony made a power play and took nintendo off the gaming map.
    Well if you want to go that route, then mobile gaming, which has no case for VR at all, is making console and PC gaming look like ancient history.  It's absolutely dominating the market right when VR is making yet another attempt at being relevant.

    With mobile gaming taking over, and really not place for VR in mobile gaming, then I could make the same case you make with the PlayStation 1 coming out the same year as Virtual Boy.

    I'm not saying VR is going to flop, but I am urging those with tight budgets to give it a while and see where it goes before dumping $700 bucks on something that might be "remember these?" highlights on someones YouTube channel ten years from now.
    Mobile gaming is a new market.  Its not taking from the pc or consoles.  Nintendo and Playstation are both aiming for the same market.  Which is why the success of one means the failure of the other.  Yea if you are smart you won't get first gen anything when it comes to technology.  Or if you are rich then go for it.  There are too many factors showing that this time its actually going to be successfull.  The OR has an advantage because they are PC friendly.  This leaves room for playstation and xbox to do their thing.  Its just the right time.  Imagine if bottled water came out in 1980.  It would fail, yet somehow in early 2000 it came out and now its the number one sold drink.  People buying water how silly...
    Are you onto something or just on something?
  • RenoakuRenoaku Member EpicPosts: 3,116
    VR is actually pretty good the problem with VR though is the fact that it is so expensive for gear which is likley going to become outdated fast and need new replacing anyways.

    Like I don't trust paying $700 for the new Vive because I think it is going to become outdated pretty quickly if I knew otherwise I would get one.
  • SEANMCADSEANMCAD Member EpicPosts: 16,775
    I wouldnt expect any traditional style hyper hype adds telling the kids that they are supposed to like VR for the first year and even more so until the sellouts stop happening

    Please do not respond to me, even if I ask you a question, its rhetorical.

    Please do not respond to me

  • vanderghastvanderghast Member UncommonPosts: 293
    If they haven't heard of vive or occulus then they aren't gamers period.  Both of these items have been on every major hardware and gaming site for the last year.

    Sorry but if you haven't heard of it, you either live in a place with no internet or you just aren't a gamer.  Every gamer i know goes to at least one computer or gaming site.

    What did they do, poll farmville players?
  • tawesstawess Member EpicPosts: 4,185
    well seeing how Valve are pushing VR through steam hard right now i would guess that the numbers will rise. =) 


    For such a new tech and such a visual concept i think the respons to VR have been really good. Nobody really thought we would see a 100% adoption rate.. 

    As for the nobed bringing the virtuaboy in to it.... It was a flawed product. Duo-chrome... Zero usabeility... Worse screen than the first Gameboy... No real VR, only a rather poor 3d effect akin to the 3dS....

    So why the fuck did tat got brought in to this discussion.... 

    Tawess gaming

    Tawess soapbox

    This have been a good conversation

  • blueturtle13blueturtle13 Member LegendaryPosts: 12,159
    If they haven't heard of vive or occulus then they aren't gamers period.  Both of these items have been on every major hardware and gaming site for the last year.

    Sorry but if you haven't heard of it, you either live in a place with no internet or you just aren't a gamer.  Every gamer i know goes to at least one computer or gaming site.

    What did they do, poll farmville players?
    Disagree. Many gamers are console gamers and for a console player why would they know? Also not everyone is like us and visit gaming sites or reads gaming mags. Many just go to a store and see a game they like and buy it. Steam is pushing VR now but that has not been the case for too long. I know plenty of 'gamers' who play what they play and do not go to gaming sites. I had a guildy in EQ2 the other day ask what VIVE was because they finally had heard of it. She has been playing EQ2 for ten years. I consider her a gamer.

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  • goboygogoboygo Member RarePosts: 2,139
    Then they are not gamers.
  • blueturtle13blueturtle13 Member LegendaryPosts: 12,159
    goboygo said:
    Then they are not gamers.
    So knowing about VR makes you a gamer?

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  • healboothealboot Member UncommonPosts: 100
    Only good use I see for VR is porn make VR porn and the headsets will fly off the shelves mmorgs will cum later
  • goboygogoboygo Member RarePosts: 2,139
    edited April 2016
    goboygo said:
    Then they are not gamers.
    So knowing about VR makes you a gamer?
    No, not knowing about VR makes you not a gamer.  The title of the Post was that only  22% of gamers know about VR, I'm saying the other 78% are not gamers,   they just think they are but they dont count . So 100% of gamers know about VR.
  • blueturtle13blueturtle13 Member LegendaryPosts: 12,159
    goboygo said:
    goboygo said:
    Then they are not gamers.
    So knowing about VR makes you a gamer?
    No, not knowing about VR makes you not a gamer.  The title of the Post was that only  22% of gamers know about VR, I'm saying the other 78% are not gamers,   they just think they are but they dont count . So 100% of gamers know about VR.
    Strange logic but cheers!

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  • PhaserlightPhaserlight Member EpicPosts: 3,000
    H0urg1ass said:
    filmoret said:
    H0urg1ass said:
    filmoret said:
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Yeahhh, and Nintendo was absolutely dominating the console market when the Virtual Boy came out.  Although it sold a respectable 770,000 units, it still flopped.  In fact, just like the Oculus Rift and the HTC and the Playstation VR... it sold out immediately when it came out.  Still flopped.  We'll see.
    You have to understand when the virtual boy came out it was around the time that playstation came out.  It was the time where cd's were used for video games instead of game cartrages.  The hype was using cd's for games instead of the oldschool cartrages.  So naturally sony took off and we saw the death of nintendo.  Sony also made it so their games were affordable compared to some of the nintendo games which would run 70$.  Sony made a power play and took nintendo off the gaming map.
    Well if you want to go that route, then mobile gaming, which has no case for VR at all, is making console and PC gaming look like ancient history.  It's absolutely dominating the market right when VR is making yet another attempt at being relevant.
    You're joking, right? Ever hear of GearVR?  Although I can't be certain, I'd say I am probably far more likely to own a VR headset for my phone before owning one for a PC.  Strange, but true.

    "The simple is the seal of the true and beauty is the splendor of truth" -Subrahmanyan Chandrasekhar
    Authored 139 missions in Vendetta Online and 6 tracks in Distance

  • RidelynnRidelynn Member EpicPosts: 7,032
    H0urg1ass said:
    filmoret said:
    H0urg1ass said:
    filmoret said:
    For everyone that thinks this will flop.  Never before has major company pushed VR.  Not only a major company but Sony and Facebook.  Those are more then major companies....   And if you look on steam they are pushing VR software.   The train is coming and you won't be able to stop it.
    Yeahhh, and Nintendo was absolutely dominating the console market when the Virtual Boy came out.  Although it sold a respectable 770,000 units, it still flopped.  In fact, just like the Oculus Rift and the HTC and the Playstation VR... it sold out immediately when it came out.  Still flopped.  We'll see.
    You have to understand when the virtual boy came out it was around the time that playstation came out.  It was the time where cd's were used for video games instead of game cartrages.  The hype was using cd's for games instead of the oldschool cartrages.  So naturally sony took off and we saw the death of nintendo.  Sony also made it so their games were affordable compared to some of the nintendo games which would run 70$.  Sony made a power play and took nintendo off the gaming map.
    Well if you want to go that route, then mobile gaming, which has no case for VR at all, is making console and PC gaming look like ancient history.  It's absolutely dominating the market right when VR is making yet another attempt at being relevant.
    You're joking, right? Ever hear of GearVR?  Although I can't be certain, I'd say I am probably far more likely to own a VR headset for my phone before owning one for a PC.  Strange, but true.
    I actually agree - I'd more likely to try out the McVR from a Happy Meal than I would be to shuck out $800 for a Vive.
  • goboygogoboygo Member RarePosts: 2,139
    goboygo said:
    goboygo said:
    Then they are not gamers.
    So knowing about VR makes you a gamer?
    No, not knowing about VR makes you not a gamer.  The title of the Post was that only  22% of gamers know about VR, I'm saying the other 78% are not gamers,   they just think they are but they dont count . So 100% of gamers know about VR.
    Strange logic but cheers!
    If I pick up a club go to a golf course and wack a view balls around and stumble through 16 holes does that make a "golfer".  Tiger Woods is a golfer are he and I both "golfers".  Or am I just a hack with a golf club.  Am I a logger if I cut down a tree in my back yard down?  Am I a basketball player if I go down to the park and shoot a view hoops?

    My mom plays tetris on her iPad but if you ask her if shes a gamer she would tell you no, even she has enough common sense to know the difference.

    But apparently......
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