With the recent announcement of Devilians founders packs and the apparent unrest about the prices of the packs all throughout various sites, forums etc. I can't help but ponder the subject of economics when it comes to these decisions.
I come from a 20+ year sales background and I know about pricing structure etc so it befuddles me when I see something so out of whack.
The typical run of founders packs in the last few years are some entry level $20-50 midrange at the $70ish mark then the top tier at $100+ which usually has some huge carrot attached to it in Devilians case it's alpha.
I would think from a sales perspective that sure you will sell a good lot of $150 packs and probably a good lot of the lower packs (the middle pack is probably the lowest sales and just there as a bridge to the top tier). Many people scoff at the price, you end up pissing a bunch of people off and shunning some of your loyal customer base.
If the packs were say $50 at the top tier or at least allow access at the mid tier (or all for that matter) and leave the top one for the fluff crap you would likely sell a tom more volume at a lower price which would (in my sales experience) end up with more overall dollar volume. I mean sure people will still complain about the price of admission but most of at least the loyal customers will be at ease and likely buy in.
This same mentality holds true for cash shops, or "Convenience Stores" It seems like the way these gaming economist operate is like a third world country You are either wealthy and spend money or you are flat broke and can't afford shit.
There is a reason why they call the 1%ers 1%ers, it's not the 80/20 rule where 20% of the people support 80% of your revenue (typical in most sales situations). In gaming is they reduced prices to a more reasonable say middle class level there will be (I hate to use this term) more or less income equality and players would more or less support the system and prosper.
The point is you can make more money with exponential volume at a lower cost vs. high prices that much less of the playerbase will be able (or willing) to spend.
What are your other Hobbies?
Gaming is Dirt Cheap compared to this...