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FULL DISCLAIMER - I am a poster on SomethingAwful, I played EVE and have a char in 'the imperium' (formerly known as CFC). I am aware there is a thread about how 'goons are going to play H1Z1' but this thread is about the meta surrounding the news and not the news itself.
According to our dear leader 'The Mittani', Goons are officially heading to H1Z1 because of we were bribed by Smedly; https://www.youtube.com/watch?v=r4g75POBQNw
And I believe this news is the proof on why so many 'guilds' just don't last the distance nowadays.
There's been lots of discussion on why 'guilds' in MMOs have been failing its members; you see countless posts about it even on this very forum. The reason is simple, most 'guilds' are still stuck in the old traditional thinking of 'we like playing this game so we'll form a guild'. Now there is nothing wrong with this, but the string that binds that group is 'the single MMO' (whatever that MMO is).
SA members have an out of game string (if I stretch the analogy a bit) because we are all from the same forum and play other games together. It is this 'outside the single game connection' that makes most SA guilds relatively drama-free. It also gives the SA members little reason to try another 'this game only guild' because of that inherent stability.
For Smedley to come to a meta-gaming guild, bribe them to play H1Z1 and cause drama is something unique and also acceptance that the 'one game only guild' is inherently less stable than a meta-gaming one.
To answer the question 'why are guilds terrible now?' - The good ones are meta-gaming guilds due to its structure and once you are part of that community, you rarely leave. This in turns causes feedback as more 'single game only guilds' are left with the left-overs.
In the eternal words of 'Ullerrm'- I've been playing this game for four hours. I have no map, no compass, and no pants. I have only a makeshift bow, and two arrows. And I am here to ruin your game.
It shows what PvP games are really all about, and no, it's not about more realism and immersion. It's about cowards hiding behind a screen to they can bully other defenseless players without any risk of direct retaliation like there would be if they acted like asshats in "real life". -Jean-Luc_Picard
Life itself is a game. So why shouldn't your game be ruined? - justmemyselfandi