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Black Desert Beta earns USD2.1 million through microtransaction in 1st week

CnameCname Member UncommonPosts: 211

On Feb 12 Daum Kokoa  revealed in their Q4 2014 Earnings Release Conference Call that since introduction of microtransanction fees for Black Desert Open Beta Korea on December 24, after 7 days (until December 31) - total revenue for have reached 2.3 billion won (about 2.1 million USD) from 1.5 million players.

Source: http://irsvc.teletogether.com/daumkakao/daumkakao2014Q4_eng.php

(The announcement of the Black Desert earnings is given in English starting at around 79:20 in the audio stream)

"A game is fun if it is learnable but not trivial" -- Togelius & Schmidhuber

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Comments

  • YamotaYamota Member UncommonPosts: 6,593
    That's not good. I thought this was a good game but it sounds like yet another RMT cash cow. Expect them to spend 90% of dev time adding stuff to the cash shop instead of developing the game.
  • YashaXYashaX Member EpicPosts: 3,098
    Originally posted by DMKano

    That's actually not that high.

    I know of 2 games released in the west from 2 different publishers that have made over 7mil from MTX in the first 48 hours - granted western gamers spend a lot more - so maybe BD would do the same in the west.

    And no I don't have any links to share as this info is not public hence why I am not even going to name the games, as the thread would only derail into a pissing contest

     

     

     

    A lot of people seem to dislike games that encourage large amounts of micro transaction purchases, but 7m is a lot of money to make in 48 hours, from a business perspective it would be almost crazy to not follow such a lucrative form of monetization. 

    So given your figures are correct, do you think these games are really set up to be quick cash grabs and then basically discarded? Or do you think that s game's longevity is not particularly tied to its revenue model? Personally I have trouble believing people would go through the enormous effort it takes to make these kind of games just for a "quick cash grab" at the end, but maybe I am naïve.

     

    ....
  • SpottyGekkoSpottyGekko Member EpicPosts: 6,916
    Originally posted by DMKano
    ...

    One thing I can say with data that I've seen first hand - "cosmetic only cash shop" simply does not make any money for vast majority of MMOs.

    I know that this is a popular idea with many posters of a "cash shop done right" - but it's an impossible proposition for vast majority of games. A game would have to be specifically designed to make the cosmetic items be highly desirable - and for many MMOs - this just won't work.

    Bottom line - saying "I am ok with cosmetic only" cash shop - is pretty much like walking into a new car dealership and saying "I am only ok with new cars that are 50% off retail"

    It's beyond unrealistic

      

    Of course, a thousand replies will insist that "cosmetic sales" are totally viable and highly successful, and will cite LoL as the poster-child for this model.

    But for every rule there's an exception. In the case of subscription games, WoW has been the glaring exception to the rule. I suspect that LoL is the exception to the cosmetic sales myth.

     

    Players love the myth that cosmetic sales can fund the game 100%. It means they can play for free without feeling the slightest twinge of guilt, and can justify their actions to anyone that dares challenge them. As long as they can pretend that other players are spending millions on the "useless junk" in the Cash Shop, stuff that has no impact on your progress or success in the game.

  • YashaXYashaX Member EpicPosts: 3,098
    Originally posted by SpottyGekko
    Originally posted by DMKano
    ...

    One thing I can say with data that I've seen first hand - "cosmetic only cash shop" simply does not make any money for vast majority of MMOs.

    I know that this is a popular idea with many posters of a "cash shop done right" - but it's an impossible proposition for vast majority of games. A game would have to be specifically designed to make the cosmetic items be highly desirable - and for many MMOs - this just won't work.

    Bottom line - saying "I am ok with cosmetic only" cash shop - is pretty much like walking into a new car dealership and saying "I am only ok with new cars that are 50% off retail"

    It's beyond unrealistic

      

    Of course, a thousand replies will insist that "cosmetic sales" are totally viable and highly successful, and will cite LoL as the poster-child for this model.

    But for every rule there's an exception. In the case of subscription games, WoW has been the glaring exception to the rule. I suspect that LoL is the exception to the cosmetic sales myth.

     

    Players love the myth that cosmetic sales can fund the game 100%. It means they can play for free without feeling the slightest twinge of guilt, and can justify their actions to anyone that dares challenge them. As long as they can pretend that other players are spending millions on the "useless junk" in the Cash Shop, stuff that has no impact on your progress or success in the game.

    The thing with games like Lol and Smite is that buying a new playable champion or god is not really cosmetic, its more like a type of dlc that expands the gameplay. I imagine the actual infrastructure and so forth for that type of game is also quite a bit less expensive to set up and maintain than for a big mmo so overheads must be much lower as well.

    What works for me with a game like GW2 is that there is a venue (spvp) in the game that totally strips out all cash-purchased power. The trouble for ANET is that spvp is not set up in a way that can be monetized except through purely cosmetic purchases, unlike mobas. I am really not sure how they fare on the pve side though.

     

    Anyway, I am glad to hear Black desert is making some money, I hope the cash shop is set up in a way that is not too odious because really looking forward to playing.

    ....
  • AndistotleAndistotle Member UncommonPosts: 124
    Originally posted by YashaX
    Originally posted by SpottyGekko
    Originally posted by DMKano
    ...

    One thing I can say with data that I've seen first hand - "cosmetic only cash shop" simply does not make any money for vast majority of MMOs.

    I know that this is a popular idea with many posters of a "cash shop done right" - but it's an impossible proposition for vast majority of games. A game would have to be specifically designed to make the cosmetic items be highly desirable - and for many MMOs - this just won't work.

    Bottom line - saying "I am ok with cosmetic only" cash shop - is pretty much like walking into a new car dealership and saying "I am only ok with new cars that are 50% off retail"

    It's beyond unrealistic

      

    Of course, a thousand replies will insist that "cosmetic sales" are totally viable and highly successful, and will cite LoL as the poster-child for this model.

    But for every rule there's an exception. In the case of subscription games, WoW has been the glaring exception to the rule. I suspect that LoL is the exception to the cosmetic sales myth.

     

    Players love the myth that cosmetic sales can fund the game 100%. It means they can play for free without feeling the slightest twinge of guilt, and can justify their actions to anyone that dares challenge them. As long as they can pretend that other players are spending millions on the "useless junk" in the Cash Shop, stuff that has no impact on your progress or success in the game.

    The thing with games like Lol and Smite is that buying a new playable champion or god is not really cosmetic, its more like a type of dlc that expands the gameplay. I imagine the actual infrastructure and so forth for that type of game is also quite a bit less expensive to set up and maintain than for a big mmo so overheads must be much lower as well.

    What works for me with a game like GW2 is that there is a venue (spvp) in the game that totally strips out all cash-purchased power. The trouble for ANET is that spvp is not set up in a way that can be monetized except through purely cosmetic purchases, unlike mobas. I am really not sure how they fare on the pve side though.

     

    Anyway, I am glad to hear Black desert is making some money, I hope the cash shop is set up in a way that is not too odious because really looking forward to playing.

    im currently playing BD in korean OBT, and from what I can  see the cash shop is purely cosmetic. There is a lot of diffrent clothes, dyes, glasess, underwear, horses, wagons, pets and stuff to put inside your house. There is no P2W.  There are not many gear sets dropping in the world, its very few , so if u wanna get a nice outfit and really make your character look nice, you have to use the cash shop.

    When you start the game in character creation, alot of features like hearstyles, tatoos, body painting. makeup and stuff needs to be unlocked from cash shop aswell. eksample: 4-5 hairstyles is free, 15 is from shop.

    I like the cash shop, they are doing some new and inventive stuff with it. Most importantly it isnt pay2win.

     

     

  • DullahanDullahan Member EpicPosts: 4,536
    Originally posted by SpottyGekko
    Originally posted by DMKano
    ...

    One thing I can say with data that I've seen first hand - "cosmetic only cash shop" simply does not make any money for vast majority of MMOs.

    I know that this is a popular idea with many posters of a "cash shop done right" - but it's an impossible proposition for vast majority of games. A game would have to be specifically designed to make the cosmetic items be highly desirable - and for many MMOs - this just won't work.

    Bottom line - saying "I am ok with cosmetic only" cash shop - is pretty much like walking into a new car dealership and saying "I am only ok with new cars that are 50% off retail"

    It's beyond unrealistic

      

    Of course, a thousand replies will insist that "cosmetic sales" are totally viable and highly successful, and will cite LoL as the poster-child for this model.

    But for every rule there's an exception. In the case of subscription games, WoW has been the glaring exception to the rule. I suspect that LoL is the exception to the cosmetic sales myth.

     

    Players love the myth that cosmetic sales can fund the game 100%. It means they can play for free without feeling the slightest twinge of guilt, and can justify their actions to anyone that dares challenge them. As long as they can pretend that other players are spending millions on the "useless junk" in the Cash Shop, stuff that has no impact on your progress or success in the game.

    A combination of premium and cosmetic would work if the game has enough cosmetics to sell.  I mean things from furnishings, housing textures, mount armor, clothing, the whole shabang.  You could permit premium players to obtain comparable cosmetics through playing the game, but non-premium players would get it from the marketplace.

    That wouldn't be viable with every game model, but for a sandbox with lots of possessions, it would work.  The problem is they can never resist selling power... because it sells so much better.


  • LoktofeitLoktofeit Member RarePosts: 14,247
    Originally posted by SpottyGekko
    Originally posted by DMKano
    ...

    One thing I can say with data that I've seen first hand - "cosmetic only cash shop" simply does not make any money for vast majority of MMOs.

    I know that this is a popular idea with many posters of a "cash shop done right" - but it's an impossible proposition for vast majority of games. A game would have to be specifically designed to make the cosmetic items be highly desirable - and for many MMOs - this just won't work.

    Bottom line - saying "I am ok with cosmetic only" cash shop - is pretty much like walking into a new car dealership and saying "I am only ok with new cars that are 50% off retail"

    It's beyond unrealistic

     

    Of course, a thousand replies will insist that "cosmetic sales" are totally viable and highly successful, and will cite LoL as the poster-child for this model.

    But for every rule there's an exception. In the case of subscription games, WoW has been the glaring exception to the rule. I suspect that LoL is the exception to the cosmetic sales myth.

    Players love the myth that cosmetic sales can fund the game 100%. It means they can play for free without feeling the slightest twinge of guilt, and can justify their actions to anyone that dares challenge them. As long as they can pretend that other players are spending millions on the "useless junk" in the Cash Shop, stuff that has no impact on your progress or success in the game.

    Those replies come from people that really don't understand how or why the LoL model works. The avid supporters of it would throw a fit if that system ever came to MMOs. Here's your rotation of free races/classes for the week. Your favorite isn't on there? Buy it. Want to look different from the 200 other characters using that race/class? Buy it.   Their heads would explode.

     

    EDIT: Just noticed YashaX explained it above.

    There isn't a "right" or "wrong" way to play, if you want to use a screwdriver to put nails into wood, have at it, simply don't complain when the guy next to you with the hammer is doing it much better and easier. - Allein
    "Graphics are often supplied by Engines that (some) MMORPG's are built in" - Spuffyre

  • MikehaMikeha Member EpicPosts: 9,196
    If people enjoy the game they will spend money in the cash shop. TERA has a cosmetic cash shop that works and a lot of people use it. I will take this as a positive that people are just enjoying the game.
  • BattlerockBattlerock Member CommonPosts: 1,393
    I was able to watch it on twitch - it made me realize, I just don't care to play mmorpgs anymore. The game looks amazing graphically, but they just all blend in the same, yes there are differences here and there, but ultimately it's still just a grindy video game, with a focus on cash shop and even in sandbox games, unique isn't unique anymore. Black Dessert just like everything else that has come lately looks like another fly by night video game that I wouldn't be able to settle down in.
  • Abscissa15Abscissa15 Member UncommonPosts: 69

    Battlerock - to follow-up on your statement, what was the last online video game that you enjoyed enough to "settle down in" ?

     

  • kitaradkitarad Member LegendaryPosts: 8,035

    And people wonder why more games are doing this.

     

    In LoL can't you buy runes with real money which improve your character.

  • BattlerockBattlerock Member CommonPosts: 1,393
    Originally posted by Abscissa15

    Battlerock - to follow-up on your statement, what was the last online video game that you enjoyed enough to "settle down in" ?

     

    Last one was WoW back in 2008-2009 , my comment about Black Desert wasnt meant to insult the game, I just thought, well if i cant get excited for a game that looks this good, I just must not like mmorpgs. See I watched the footage and I just thought even if the combat is great, I just won't be able to bring myself to play it, that's also before considering the cash shop too, which I'm sure will put me over the edge as well, but hey that's todays games.

     

    I think at this point in time, I will just stick to single / multiplayer rpgs and games like H1Z1 / Arma 3

  • PemminPemmin Member UncommonPosts: 623
    well its a good sign considering BD's cash shop is almost entirely cosmetics
  • WizardryWizardry Member LegendaryPosts: 19,332
    Originally posted by Yamota
    That's not good. I thought this was a good game but it sounds like yet another RMT cash cow. Expect them to spend 90% of dev time adding stuff to the cash shop instead of developing the game.

    I agree,i was already skeptical of it anyhow,now just reaffirms i won't be supporting that nonsense at all.

    Never forget 3 mile Island and never trust a government official or company spokesman.

  • JinxysJinxys Member UncommonPosts: 488
    Originally posted by Wizardry
    Originally posted by Yamota
    That's not good. I thought this was a good game but it sounds like yet another RMT cash cow. Expect them to spend 90% of dev time adding stuff to the cash shop instead of developing the game.

    I agree,i was already skeptical of it anyhow,now just reaffirms i won't be supporting that nonsense at all.

    I respect your choice about not wanting to support a cash shop. But I'm personally more than happy with the purely cosmetic stuff in their store. However I would quickly change my tune if it turned to "Pay 2 win".

    Hoping it comes out next year O/

  • reeereeereeereee Member UncommonPosts: 1,636
    Considering a popular P2P title can rake in over 100 million in box sales by the first week I'm not sure how to interpret this number.
  • AIMonsterAIMonster Member UncommonPosts: 2,059
    Originally posted by reeereee
    Considering a popular P2P title can rake in over 100 million in box sales by the first week I'm not sure how to interpret this number.

    Aside from World of Warcraft expansions, I don't think any MMOs and very few PC games (pretty much only Blizzard games) have raked in over 100 million in box sales for the first week.  That's ~1.75 million box copies of the game sold at full price and that's not counting any expenses.  There are very few games that can even break 10 million in box sales for the first week, let alone games that make 100 million.

  • Adjuvant1Adjuvant1 Member RarePosts: 2,100
    I don't like micro transactions in beta. If they're going to collect on micro transactions they should call the game "released". I know alot of companies do it. I won't buy those games.
  • FlyinDutchman87FlyinDutchman87 Member UncommonPosts: 336

    Yeah....

     

    i think One of the COD games was at like 350 million..... but that's a console game, and a totally diffrent genera. 

     

     

    But the population of the united states is about 314 million....

     

     

    You really think an MMO, the red-headed step child of gaming, can pull 100 mil box sales?

     

    i feel like if an MMO sells a mil boxes launch week they have done AMAZING. 

     

     

    And Dota makes a better example of a "pure" cosmetic cash shop,  as they have all heros and items unlocked by default, and you just buy hats. 

     

     

     

     

  • reeereeereeereee Member UncommonPosts: 1,636
    Originally posted by DMKano
    Originally posted by reeereee
    Considering a popular P2P title can rake in over 100 million in box sales by the first week I'm not sure how to interpret this number

    What you are talking about is *exceedingly* rare.

    How many PC MMORPGs have managed to do this?

     

    Eh, I should have set the bar a bit lower at like 50-60 million which would have managed to include about every AAA release which is about one every... 1 to 2 years?  Oddly enough they seem to release in pairs so it's harder to get a clear per year average.

  • PhryPhry Member LegendaryPosts: 11,004
    Originally posted by FlyinDutchman87

    Yeah....

     

    i think One of the COD games was at like 350 million..... but that's a console game, and a totally diffrent genera. 

     

     

    But the population of the united states is about 314 million....

     

     

    You really think an MMO, the red-headed step child of gaming, can pull 100 mil box sales?

     

    i feel like if an MMO sells a mil boxes launch week they have done AMAZING. 

     

     

    And Dota makes a better example of a "pure" cosmetic cash shop,  as they have all heros and items unlocked by default, and you just buy hats. 

     

     

     

     

    Blizzard sold 3.3 million copies of Warlords of Draenor in the first 24 hours, but, WoW as always, remains the exception to all the rules image

  • Princess.ClaudePrincess.Claude Member UncommonPosts: 65

    Black Desert is basically a cashshop with a game build on top. I've not seen anything that i would call p2w, but They are taking cosmetics to a whole new level, so if you want any armor other than what you start with -> cashshop.

     

    so if you are ok with using your starting armor throughout the game i guess that's fine, otherwise, better have that creditcard ready.

    Same goes with dyes and any and all other things you could classify as cosmetic.

  • Viper482Viper482 Member LegendaryPosts: 4,079
    Originally posted by DMKano

    That's actually not that high.

    I know of 2 games released in the west from 2 different publishers that have made over 7mil from MTX in the first 48 hours - granted western gamers spend a lot more - so maybe BD would do the same in the west.

    And no I don't have any links to share as this info is not public hence why I am not even going to name the games, as the thread would only derail into a pissing contest

     

     

     

    Which means one of them is no doubt Archeage, which says why this is a bad thing right away. If Black Desert does not do enough to make westerners disassociate it from Archeage it already failed here. Too many of us did not enjoy getting raped by XLTrion..

    Make MMORPG's Great Again!
  • RamanadjinnRamanadjinn Member UncommonPosts: 1,365
    Originally posted by Viper482
    Originally posted by DMKano

    That's actually not that high.

    I know of 2 games released in the west from 2 different publishers that have made over 7mil from MTX in the first 48 hours - granted western gamers spend a lot more - so maybe BD would do the same in the west.

    And no I don't have any links to share as this info is not public hence why I am not even going to name the games, as the thread would only derail into a pissing contest

     

     

     

    Which means one of them is no doubt Archeage, which says why this is a bad thing right away. If Black Desert does not do enough to make westerners disassociate it from Archeage it already failed here. Too many of us did not enjoy getting raped by XLTrion..

     

    I wonder if they counted the nearly $100 USD worth of bundled credits from alpha access purchases in that 7 million or if those sales were actual dollars spent post-launch.

    I'm not implying alpha credits don't count.  But a spade is a spade.

  • KiyorisKiyoris Member RarePosts: 2,130
    Originally posted by Pemmin
    well its a good sign considering BD's cash shop is almost entirely cosmetics

    Hi. Are you interested in buying an invisible bridge?

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