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Marketing 101: A good product sells itself.
That right there makes me leery of AO. I've played MMOs for 20 years and played my share of Free to Play games. The good ones market the game, not the investment.
Look at World of Tanks. Say what you will about F2P games, but they market like crazy while they putting the number of ways to spend money on it, on the back burner. The result is a rather good game (for what it is) while not coming across as a cheaply dressed, used car salesman in the process.
AO looks good form videos, but any and every time I see a posting about the game, receive an email aboutthe game, or simply visit their Web site, I'm inundated with the number of ways I can spend money for the privilege of playing.
HUGE red flags, sirens and warning bells going off right there.
AO might looks like a game I might want to play, but their desperation makes me hesitate to actually try it when it's released. All of their pre-release marketing so far, seems like a giant cash-grab. And that's usually the first sign of a failed game.