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Sorry about my english. This is not my base language.
I already noticed that many of the CIG customers, after watched some discussions in other websites and here does not really understand your own customer rights and what are the legal obligations/responsibilities that CIG, as a business, have to stick with it, in terms of the US Ad and Marketing Laws.
So, first of all, I invite you to read the content of this website, so you understand better my further points raised:
http://www.sba.gov/content/advertising-and-marketing-law (dig the website for more info)
I would like to highlight this (the meaning of deceptive marketing, and not the meaning that you think that it is):
"What makes an advertisement deceptive?
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement - or omits information - that:
Is likely to mislead consumers acting reasonably under the circumstances; and
Is "material" - that is, important to a consumer's decision to buy or use the product."
So, please understand that "deceptive" is not the same of a full fraud. Doing deceptive marketing, does not mean that you are not willing to deliver your product. But between the CIG promises for example, is not just the deliver of a product, promised, but a full experience of sharing of information and participation with feedback, that was strongly advertised, for example.
From KS page: "As an early backer, you’ll also be getting a lot more than just the finished game."
Just as an example (of many others that you can check in their advertising/marketing messages - which includes what they publish in their website / interviews / webcasts and so on).
In their Kickstarter page they put this message:
"12 months in, we will allow the early backers to play the multiplayer space combat Alpha, and then 20-22 months in they will get to play the Star Citizen Beta, adventuring around the huge open galaxy, well before the general public."
The campaign ended on Nov 19, 2012. Now you just have to count the months to see that this promise was broken. Also notice that there is nothing clearly, in that page, stating that it is a "really bad" estimate. And let's just remember that CR himself have about 20 years or more of experience in the game industry, managing companies, so, it is pretty obvious that he knew that the estimates were seriously unrealistic, still, he used that to convince people to pledge earlier.
And have you noticed that CIG only started to say "it's done when it's done" ONLY AFTER and NEVER BEFORE the original campaign ended, in other words, only after acquired dozen of millions? And that despite some things added to the game after the 6 million mark (most of them without ETA), they always were claimed by CR as not "feature creep". And that at the beginning, they explained all the SG's in the Kickstarter page this way:
"The purpose of the higher stretch goals is to ensure that the game-as-described is finished in the two year time period. "
Now... Remember that I said that these are just few examples, but there are many others, if you do some quick research (LTI case, someone? Alpha "FREE" Access, someone? "Exclusive access/Select Club with access to earlier gameplay and behind the scenes, someone? subscriber in-game earlier access, someone? and the list continues to raise each new week)
Obviously, by breaking many promises by their choice, and not really due "unforeseen events" (reasons that just means "more money better for the game" are hardly considered by law as an unforeseen event, but instead breaking promises because more money, are considered by law as bad faith), CIG also have the legal obligation to give refunds for anyone who ask that using as the reason, one of these many broken promises (something that I know that indeed they are doing, obviously trying to avoid that people see their systemic attitude of deceptive marketing and do not call authorities)
One last thing. CIG advertised their forums as their unique open communication channel for customers to give feedback (which by definition can be positive or negative and both unlimited). If his Community Manager was correct, when he says that these forums are a privilege, they should not use this in their advantage to sell copies of the game, as well as never restricting the customer feedback to this place. As they advertised that as one of the great advantages of pledge earlier, "have your voice heard, giving feedback through the forums", in the moment that they ban you because you gave a negative feedback or made your complaint, or because "you persisted to make complaints", they are breaking ONE MORE TIME the false ad/deceptive marketing.
I just like to remember you all of a recent news, when Steam removed a game called "Earth: Year 2066" (http://www.joystiq.com/2014/05/06/steam-removes-early-access-game-earth-year-2066-over-dishonest/)
of their "early-access" opportunity because they were performing exactly what CIG do in their forums. Disrespecting clients by banning them or deleting their complaints, just to appear that everyone was happy with their decisions and with their game. And if you pay attention, you can see that the CIG forums has been used just to keep this "false feeling" that everyone is happy with everything that they do, and to keep the fanboys "happy" and addicted enough so they throw more money in their faces in a seasonal way, as soon as their pockets are full again. In other words, just for marketing, instead the purposed announced at the beginning and advertised as a place to "have your voice heard". Even that "new rules" of the forums can be used against CIG. They are breaking the ad/marketing laws here too. Again, for this exact same reason, that game was removed from Steam and classified as doing false advertising.
And if they persist with their attitude, releasing unclear information, holding information and then delivering for others and not for the backers, breaking promises clearly to have more money opportunities instead to accomplish with that promise that was important to you and convinced you to pledge, feel free to open a complaint in the Federal Trade Comission (https://www.ftccomplaintassistant.gov/#crnt&panel1-1),
or contact authorities by other means.
It is important not just to ask the refund (or even that you do not want to ask it) but to open the complaint so they have the authorities looking to them, so they do not repeat the same approach again and again, deceiving more clients and later just saying (oh! we cannot make everyone happy), which does not fit for situations when you promised something and did not accomplish that (not a client imagination).
If people want a revolution in the industry, do not need to make one that transform the concept of "customers" in "beggars".
Require your rights, because you have them!