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Let me just make one thing clear: I understand that no matter how much sugar coating you put into MMO's they are still created by people like you and me who need money to survive and as such these kinds of ventures must generate profit.
Following that, here is my post;
I was browsing the FAQ in the official site and got sight of this:
Will the game be subscription based like MMOs or free like online FPS or RTS games?
The pricing structure for the game hasnt been decided yet, check back nearer release for more details
As an ex-WoW, ex-Lineage 2, ex-Eve player I must say that I prefer the free model and believe that it can be lucrative at the same time
Some people would say that a free game would mean more "kiddies" and l337 individuals, free from the restrain of payable fees. As a player of the above games (nonwithstanding Eve) who are subscription based I can say that the l33t/kiddies crowd is everywhere and WoW is a good example of that.
I also believe that a great boost in sales could keep AoC free while allowing for good servers and client service.
Regardless of that, I can say that many more players like myself (a large portion of my friends, for example) wouldn't pay to play. Why? Tiredness. I'm tired of PK'ers, of |33t hax0rs, of games who sport the RPG title without having so much as a hint of actual roleplay in them.
I seriously hope that they use some other profit venue (for example, advertising) other than pay-to-play.
Cheers and BTW, my first post at MMORPG