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World of Warcraft: Blizzard Raises $1M for Make-A-Wish Foundation
SBFord
Former Associate EditorMember LegendaryPosts: 33,129
Last fall, World of Warcraft players had the opportunity to purchase the Alterac Valley Brew Pup with 50% of the purchase amount going to the Make-A-Wish Foundation. Today, Blizzard announced that a cool one million dollars was given to Make-A-Wish on behalf of the company's players.
Thanks to the epic outpouring of generosity from World of Warcraft players around the world who purchased an Alterac Brew Pup pet, we’ve raised $1 million to benefit Make-A-Wish in their continuing efforts to grant the wishes of children throughout the world with life-threatening medical conditions.
Last November, we announced that 50% of the Alterac Brew Pup’s $10 purchase price would be donated to Make-A-Wish, and the WoW community rushed in to lend their support. Thanks again for helping to make a difference in the lives of children.
Comments
In War - Victory.
In Peace - Vigilance.
In Death - Sacrifice.
Yes, its wonderful that Blizzard put in an hour of work to create that pet and made 1mio on sick children.
Quotations Those Who make peaceful resolutions impossible, make violent resolutions inevitable. John F. Kennedy
Life... is the shit that happens while you wait for moments that never come - Lester Freeman
Lie to no one. If there 's somebody close to you, you'll ruin it with a lie. If they're a stranger, who the fuck are they you gotta lie to them? - Willy Nelson
Make a wish is getting money to help them out...why can't that be a good thing?????
sheesh
Because hating Blizzard is more important. Some people live just to pull everyone else down.
Pretty much this -.-But the million dollar donation still deserves an applause.
I also think of it as sales pitch, how ever I love the fact that they are raising money to the make a wish foundation but I think of it like this. I think they added a dog or something that people could buy in there game shop. If they were generous then they would have taken the money to cover expenses for making this dog and then given the rest to charity. But they made a big profit on this pet thing and thats wrong.
However they could have kept it all so by blizzards greed standards it's generous.
Of course it's a good thing. People should just be realistic about *why* Blizzard does it. What would be interesting if Blizzard put an item in their shop that costs $25, 100% goes to the charity but no mount or pet. Then see how many people really care about the charity and how many people care about the mount. Really I don't think 100% of the first week of profits for a new mount/pet would cost them that much as they would still make back all of the costs, but once again it isn't about charity or breaking even, it is about them making money. That isn't bad or good, it just is what it is. Still for the kids it's great, even if Blizzard's motivation isn't.
-Prior story writer for MMORPG.com
50% Not enough? Remember Blizzard is a business first before they are anything else, they didn't need to do this at all. If you think giving 50% is too little, why don't you try give 50% of your earnings to charity, then complain about blizzard.
Does it matter. Most give only for the tax breaks. True charity with no reward is very rare in my opinion. Most are looking for something in return. Whether that be appearance or physical item. People here complain when it is someone else's money, but I bet they would not give 100% of some profit for charity where they get nothing in return.
How many delicate flowers have you met in Counterstrike?
I got a case of beer and a chainsaw waiting for me at home after work.
If it was about these poor kids, Blizzard could have donated 1mio and said nothing. There are smaller companies donating ten times as much and you don't read about it in the news.
This is but a promotion. And its not Blizzard who raised the money, its the players. Blizzard is once again just in for the cash.
The million for those kids is a good thing, but looking at the bigger scope of this event, it's a shameless promotion from a company with no morale. It's a commercial gag from a multibillion dollar company that like to get cheered on for "donating" a ridiculous million -that even comes from the players in first place.
And to those who ask "Where is your million then?" -get a reality check. I don't juggle with multimillions, hence i can't donate one -surprise! I'm glad for those kids who hopefully get some benefit of all this, but this gimmick from Blizzard still is a shame.
And if you want to do something good, dont buy crappy pixels for a 50% donation. Rather donate the whole amount directly next time.
like some already stated its not for the children, its for their own pocket. For a 10y old game making still this much money is impressive (although, 2mil is nothing for a big company)
But lets look the otherway around:
Every dollar that is spend for charity is good for the company because they spend less taxes.
ANd thats exactly what they aimed for - children? good and right but to make a fuss about small amounts of money while they clearly had in mind to lower the taxes- is jsut fucking poor.
Yes a company with turn over in millions is going to go through all the trouble to save taxes for such a paltry sum.
You guys try too hard to make even good deeds look bad.
Maybe they did it because they are business first cause they clearly made a nice profit then it's wrong to use donation as a way to make money for yourselves.
Think of it like this:
I will start a donation to save whatever today and I want all the money you people can give but I will keep 50% of it would that be ok?