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Never have I been in a Beta where the game changes so much. I've been in ESO beta for a long time now (almost a year) and I have to say, that Zenimax listens to players. This latest Beta Weekend even proves it more. The one thing that most people could agree on is that the starter zones were boring and really not worh doing anything except for the skyshards.
Well Zenimax has made them optional. You can go there and get your Skyshard still, but you don't have to do the questline anymore.
People have complained about it being too easy early on, well Zenimax has increased the difficulty of mobs...
People wanted collision and well, guess what, it's in, for NPCs at least.
This is really just what's happened since the last beta, two weeks ago. I don't think Zenimax Devs get to sleep at all lol. (pictures Devs that nod off getting the whip lol) There have been many changes over the many beta releases, almost everything in the changes has been suggested from Beta players. Zenimax actually listens to the Beta players.