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A short nice article about Second Life that soon does it 9th anniversary.
Having around 1 million players logging in each month and making 75 million profit a year - its not a game its an almost player build and shaped social experience world:
Interview with the CEO:
"Torquemada... do not implore him for compassion. Torquemada... do not beg him for forgiveness. Torquemada... do not ask him for mercy. Let's face it, you can't Torquemada anything!"