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How about doing another kick starter program to fund developers to make more classes, and races to play, as well as more interesting and deep crafting system?
i know the crafting system is suppose to be deep as is, but could imagine how much more fun it could be with a small team working on it from kickstarter.
also like in their blog, the more classes and races gets people attached and more fun and replay value. Having a team working on that and focused on balance of them could pay off well.
also a Kickstarter for a small team to build more sandbox elements. Maybe some deeper sandbox features, like dungeon maker, or housing with destruction elements. Idk, you come up with something
Philosophy of MMO Game Design