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I found the feature list on the official website very amusing. The first item on the list reads:
"Fight in a permanent PVP environment"
Interesting enough so far, right? There are a few more promising statements about the PvP, gameplay and classes, but then it all goes out the window with the final feature:
"Gain an edge in battle by purchasing exclusive items in our Power Up Store"
Gee, sounds like fun, eh?