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I am seeing add's for LoL like everywhere. Friends who told me they weren't interested in it a month ago are now finally trying it. Totally awesome, there were even some nice poster add's at Gamestop. glad to see something kinda "off the wall new" really take off.
And as far as DoTA 2 sounds. Most my LoL buddies aren't even looking at it. I am guessing most LoL people are going to have to much time devoted to LoL to switch to something that is essentially the same thing. Hoping LoL comes out on top