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Is it really worth the hassle anymore, especially in games where the perception (right or wrong) is that things really don't start until max level? It would almost seem, in the view of many, as if the leveling process is simply a tool so that new players can learn their class so they can be ready to raid. With the addition of heirlooms and bonus xp in some games, a player levels out of a zone before doing a fraction of the quest lines and max level is reached in a matter of a few short days.
My personal view is that leveling is just as important and should be enjoyed. For example, my level 37 Templar in Aion just began running the solo-instance Kromede's trial that is only available from level 37-44. I'm purposely doing other things (crafting/gathering/exploring/participating in RP events) while I wait for the 22 hour cooldown so I can run it again. It personally doesn't bother me that it may take me months to get to max level.
What do you think? How do you view leveling? Does it server a purpose other than 'noob' training?
Edit: because I can't type.