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Why the reason for the possibly record breaking fall to the subscription level that DCUO now limps along with?
UI For the developers, that stands for User Interface.
As in, there isnt any. Limiting toons to six powers in their hotbar so that they can code the PS3 and PC together? One of the worst decisions in the history of MMOs. Everyone I know that played it originally said the main reason they left wasnt the grind, it was the crippled UI.
Devs, want to increase Subs? Repair the hotbar! It's that simple.
PS: I will have some links to the trade pubs tomorrow!