The LFG Tool

In WoW I was a huge proponent of the  LFG tool.  In Rift not so much, heres why.  WoW since TBC especially is basically 75% instances either PvE or BG's and 25% world.  Beyond quests the world in WoW offers nothing but nodes to swing at for your professions.  Rift however, well it's only strong point standing against other modern MMO's is rifts, and the game world, invasions, and all that.  The instances are not bad, but their basically just like every other games.  Why put in a tool that may see more of your players especially at max level never seeing your main selling point because they become obsolete as everyone sits in town waiting for their new dungeon?  In fact I'd argue that somehow Rift has to figure out how to make rifting the way of character progression at end game, rather than instance farming / raiding (same idea) because quite frankly it doesn't stand against the other MMO's right now in that area.  Honestly if I wanted to play tank + healer and 3 dps vs. random mobs for some shiny loot at the end their are games much better at it then Rift.  Especially given that loot in Rift looks very bland for the most part.

Given today's mmo community where progression is all that matters, it's always the carrot on a stick approach, maybe Trion should focus on what it's game does well, and figure out how to capatilize on it.  From what I can tell instances are not what it does great and I think the LFG tool may bury the content that it does well as people will be busy sitting in their capital cities waiting on queues like wow rather than actually doing anything in the main world.