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"He added that, at the very least, the game needs over one million players in order for EA to break even."
I think it's a bold move. Investing so much money that you need at least 1 million subs to break even. Of course, you either flop big, or you make big profits.
It's pretty damn hard to make an MMORPG that gets a million subs these days. Who's done that except WoW, and maybe some Korean games? And TOR obviously isn't targeted at the Asian market, so we're talking NA subs, maybe Europe.
It's been pointed out that with all the VO, it's only in three languages. Not like you could afford to do VO in every language, but then a lot of young people speak some English in countries where English is not their native language.
I'm just saying, they got cajones with a million sub make it or break it strategy.
I don't know how transparent this will be. Publishers dont' generally announce their numbers, unless they are really good, then they brag, and usually exaggerate.
But I think this is the measure of success, since it's the number they've given us. 1 million subs is a success, anything less is a fail.