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Well, folks games industry are predicting the end of CCP, and a few other business models...I guess in space nobody can hear you scream at least
How can I possibly think the company is doomed?
Well, to be truthful, I don’t think it is. I think it has a perfectly good future as a lifestyle business (I don’t think it’s sellable – though that’s a topic for another post).
But Dust 514, on the other hand, there’s a product that’s doomed.
I used to be an investment banker and one of the first rules drummed into me was this: “If you are going to advise someone to make an acquisition, suggest buying a business they understand in a new country, or a new type of business in their own country: buying into a new sector in a new country is a recipe for disaster.”
The people at CCP are experts at building a free-form space game with a subscription model on the open architecture of the web.
Dust 514 is a first-person shooter.
On a console.
With a never-done before connection between a console world and a PC MMO.
It’s wildly ambitious but also, in my view, totally pointless. The integration between the console game and the PC-based MMO will be as unnecessary and expensive as the film maker in The Movies or the customisation features of APB.
It will be hugely difficult to implement, actually subtract from the gameplay experience and cause CCP endless headaches.
I was terrified when I saw the presentation of the game at a conference earlier this year. Every fibre of my being screams that CCP is over-reaching wildly.
I hope that I’m wrong.