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In order of importance for me:
No forced questing (or severely limited, say a tutorial quest or two and maybe some epic quest or chain quest that will take very little time and never have to be repeated).
In depth crafting.
Lots of leeway on character progression (skilling and professions)
Community isn't a bunch of racist trolls, and preferably the vast majority are over 18 years of age.
Playable (i.e. bugs are either few and far between or don't have a huge impact on gameplay)
Population (I don't care if there's millions of people, but I don't want the game to be dead).
Graphics don't make my eyes bleed, and please, no click to move!