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I have been watching a lot of videos of this game and it intrigues me.
The social aspect is probably more important in this game than many others as there is no PVE as such.
It has only been two weeks so exciting to see how many people still play after their 50 hours are up. I hear that realtime worlds have pulled staff off another project to help develop APB. That means financially it must have got off to a good start. Big assumption? yes.
The 100 people per server is not too bad all. Do you seriously walk past 100 people in games such as WoW, EVE or LOTRO? Not in my experience, but I am not "hardcore".
The matchmaking system could be the decision maker. The new patch is upon us, from there I will have a look again and see if it is worth £30. Too much Battlefield, Bad Company 2 has given the FPS bug again.
Communication between the devs and players seems to be good. I wonder if they can keep up if the population doubles. Will support drop? Who knows.