Below is what I posted on the STO forums, under their General Feedback Forum. So if it's deleted, at least there'll be this copy here. The thread was created and typed with respect, and genuine feedback and advice was given. You can see at the end, where I ensured in a round about way that other people will read this thread in other gaming forums, so deleting is will only give them a bad public image.
** Since this is the General Feedback section, where our Feedback is being solicited, I'll list below what would be necessary to retain my subscription. I just unsubbed as of today. **
* Give me a purpose in the game.
For example, in Dark Age of Camelot, my purpose was to rise in Realm Rank on my server through PvP, and help defend my realm against other player factions. We fought over battle keeps and towers, and used siege weaponry. We also were able to fight 100+ versus 100+. Our purpose was to be the best realm, and that could be determined for all to see on the website, where the current status of each realm was kept up-to-date in real time. In addition, players were ranked for all to see. In essence, we all had something substantial to strive for.
Another example is in World of Warcraft, where raiding and arena what people strive for once they hit max level. There's a series of raids, starting from something easy, yet harder than any instance, leading on to harder and harder raids. The raids are challenging for those not referring to internet guides, and especially for those guilds going through them and learning them for the first time. Finally, you gear up from those raids in order to advance to the next raid. The purpose of raiding, is not only to test your skills against something challenging enough, that it takes weeks to finally overcome, but also as bragging rights for those guilds who finish them first. Arena's offer PvPers a way to test themselves against other players with prebuilt teams, which are ranked for all the world to see. Again, it's for personal satisfaction, challenge, and bragging rights.
In STO, all you have is dailies, which are a repeat of exactly what you've done up until RA5, which grant you Marks so that you can buy gear that IS NOT NEEDED for anything currently in the game. The STF's can be completed your first time through, and aren't that challenging. They also don't reward you anymore than doing dailies reward you. I get that all content doesn't need rewards, but if they're not that fun, which I don't think they are, then they need some incentive to do them. FvK PvP is unbalanced, as anyone can see by the way Feds mainly stick to FvF now. There's no reason to PvP in STO, because you don't gain ownership over anything or gain rank, or even status for bragging rights. I get that there are some people who will do it just for fun, but there's no purpose to it.
**** What I recommend is to implement progression style raidisodes; an open PvP sector, with objectives worth taking and holding (both space and ground); and some way for individuals or their fleets to gain status in the game. Allowing for player created Fleet Space Stations, whose looks inside and out are customizable would also go a long way. ****
++ Now the following isn't Gameplay related, but is related to retaining some subsribers none-the-less. Since MMORPG's started charging subscriptions, it's been the common belief by all MMORPG players that they're being charged a monthly fee so you can continously develop the game and provide services (server fees, salaries, customer support and etc.). What you develop from our subscriptions, which is everything, should be given to us in the form of regular updates, and sometimes expansions. This includes the content you develop, and the FLUFF features you develop. So to most MMORPG players, the fact that you charge a subscription fee in order to gain money to develop the game further means that what you have on the C-Store should be given to us included in that subscription. To do otherwise would be considered unethical by most MMORPG players; players you depend for a good reputation or a bad reputation, not to mention to stay alive as a company. ++
That's all I have to say. Thanks for listening, and I hope that you all develop this game into something I will want to subscribe to more than 2 months at a time. I'll post this thread on other gaming forums, so that STO players that frequent those forums may chime in with their own suggestions.
Lt. JG Nathan Lynnard (RA5)