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First off, I personally love this game.
However, it's clear that the game is getting very mixed reviews - erring on the lower side - and as a benchmark, the XFire stats suggest the game is losing players. It's also clear that Hi-Rez aims to introduce content to the game to rectify this, as per their recent statements and player surveys.
The way I see it, they have to pick a direction (MMO or FPS) and pile on features appropriate to that genre. Given the presentation of games like MW2 and BBC2, I think the art direction will always leave them struggling to compete with prettier games in the FPS category, so working the MMO angle seems to make more sense.
So what could they add in some of the key areas?
In this aspect, the foundations are in place and GA don't need to look much further than WoW and COD for inspirational ideas.
This aspect of the game is very dull at present and could use a lot of work, but again tons of ideas out there to borrow.
I think if they want to get people to pay for this, they're gonna to need to attract more than just big agencies/alliances.
Loads of little tweaks needed here and there, and some glaring omissions. The dome city is dire beyond compare!
I could add more, but I haven't tried AvA much. These are just my thoughts and I hope Hi-Rez work on this, because I like the game a lot. I think they'll need to really work some magic to win subs though, because even though the foundations are solid the game is very content-lite and does become tiresome. This worries me, as they may just decide to cut-and-run with the money they made from box sales (assuming it at least covers the orginal dev costs).
Content and play options are the two key elements that should set this game apart from the likes of COD, which are clearly superior in other aspects, so they really need to get this in... ASAP!
Playing: Ableton Live 8
~ ragequitcancelsubdeletegamesmashcomputerkillself ~