How come ?

Why is it that everyone who develops online games, must always create chrs similar to something that is a lie, and can not figure out how to do both chrs and equip delicious to watch. You would sometimes think that they are just miserable for models in 3d. Furthermore, the developers seem to suffer from lack of imagination when it comes to equipment, since all are mostly similar, and it is always the same types of chrs is possible to play.