way to turn effects on?

Models and animations are great in aion.  The pixel count is great.  What's NOT great is also what's not great in many other mmo's.  One, the atmosphere is lifeless due to everything having a similar color and shade.  It's like it has this grey overlay on everything from ground, to architecture, to sky.  Also why are there no reflections from light sources?  It really takes away the realism to see a blue flame but no obvious reflection against the wall and floor.  I'm in the main city and it's like all these shapes were just thrown in with no attention to effects.  Lifeless and unrealistic.  Outdoors there needs to be more variations in the landcapes.  It all looks to flat with a lonely, spindly tree or rock thrown in for fun.  Some may think these things minor but it all adds up to the level of immersion which can untimately effect the players experience a lot.  I know mmo's need stuff turned down but some developers do it gracefully and some obviously do not.