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lets face it something is wrong in warcraft .i know a lot of people will say theres always been something wrong but if that were true warcraft would nt be the most popular mmo on the planet . its a game thats gone through its highs and lows but its current state seams to be unpopular in game . i m noticing people are actually concentrating on leveling alts because the endgame lacks something since the lich king was released . other players are starting to play less . like myself most players still like wow and still think is the best fantasy mmo out there ( i ll acknowlage that warhammer offers bettter pvp at the moment and lord of the rings offers a decent pve experiance ) but a lot of people are saying blizzard did nt test the lich king enough and what was initially impressive now seams to have massive faults . what appears to be happening is that the long term community is breaking down in favour of short term play . at present thats not really having much effect on player numbers because a lot of people are awaiting to see what happens in the next patch . so maybe 3.1.0 is the most important patch warcraft has seen . if they get this wrong i think theres a real chance we could see a significant decline in wows subs this year . it will be interesting to see how it all plays out and how much the addiction factor is breaking down .