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I have been playing mmo's since I was 12 yrs old, I am now 22. The first game I had played of the genre was Asheron's Call and I was instantly hooked. Now since then I have played countless P2P and F2P games, wow, lotro, ao, eq2, rakion, swords of the new world, aoc, eve, silkroad, maple story, guild wars, just to name a few. Last week I was turned onto Runes of Magic and am really pleased considering the fact that it is free.
I had played WoW for 2 yrs on and off, it was kind of a love/hate relationship. I would enjoy myself for brief periods of time and then be like "screw this, i'm paying money to grind endlessly for gear and lvl". Runes of Magic is VERY MUCH like WoW in the sense that the quests aren't really all that involving, it's generally "kill 10 of this, deliver this package to this guy, now kill 20 of these". The gathering is also very similar and even the graphics are pretty much the same quality, not saying that WoW's are anything special, but I've never seen such good graphics in a free mmo.
The community is very friendly and generally seems pretty mature. I haven't really seen much gold spamming, a few private messages here and there. PVP seems pretty underdeveloped but they have pvp servers, which I currently play on. Coming from loving Asheron's Call's pvp, this game offers a huge similarity that you don't see often enough, PLAYER LOOTING! And it's not that you can loot anyone, people develop reputation which determines advantages/disadvantages to the rep, one of which being player looting.
I'm not saying this is by any means a groundbreaking game, but it's free and entertaining. The only catch is that there IS a cash shop, but most items or similar items can be purchased with tokens that you acquire in the game, so there isn't some superpowered players that are throwing a ton of real money into the game.
Honestly, I have NEVER enjoyed games with cash shops but I think I'm going to use this cash shop simply because I am so pleased that this game is available for free. I want this company to do well. And I am not spamming ads for this game(figured i'd throw that out before the posts come in).