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I personally think the death knight starter area, with the different instancess of the same zone is the perfect way to enthrall people intoo a story......Its very immersive.
I hope Blizzard will add more of these stories intoo the game where the story plays more like a single player RPG then like an MMOPRP. It was one of my best experiencess in WoW....
Best MMO experiences : EQ(PvE), DAoC(PvP), WoW(total package) LOTRO (worldfeel) GW2 (Artstyle and animations and worlddesign) SWTOR (Story immersion) TSW (story) ESO (character advancement)