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Jeff Anderson: Oh, it's too late, they already are. What we build is episodic content, right? We're building a pipeline, a network of programming that we provide to consumers. Anybody who's playing any of the other competitive games who aren't getting that, they should be asking why. Why are these companies just pocketing all the money and not investing in the franchise? Why are they not adding to the world that they've created? And likewise, if you don't feel your publisher is supporting you, what are you hanging out for? I think those are the things that really are becoming differentiators in the space. One of the reasons we're seeing people leaving other games like World of Warcraft is because they just don't understand what they're getting every month. They're bored with the product. And boredom means that there's nothing more for you to do.
One of my favorite questions I get asked is, "What's the end-game in Lord of the Rings?" When you play an MMORPG today, the normal answer is that, well, when you get to level 50, 60, 70, you just have to wait around for the next few years for something new. And they say, "Oh wait, play this raid a hundred times and you'll be satisfied." Right? Like, "What? That's an end-game?" We've got lots of what you would call classic end-game behaviors, whether it's going to be PvP in the Ettenmoors, or raid experiences like Helegrod. We've got those mechanics and the epic loot sets to collect. Sure, we've got those mechanics--but we think the concept of the end-game really misses the point. What that phrase means is that the company has given up on making content for it. You know, why is there an end? And I think that the more I get asked that question, the more I try to spread the news about how I think it really misrepresents what the concept of being an online product is. There are two kinds of strengths [to online games]: One, obviously we play with other players online, and that's a huge incentive, so that I can be with other people. But the other one is that it's a distribution vehicle. It's not only a communication vehicle, it's a distribution vehicle. Where is the content? And so that's what we make sure, is that part of our end game is that there is no end game. [Laughs] You know, you've got another three months worth of new content this month. Enjoy that, go try that experience, whether it's music, or monsters, or adventures, or PvP.
I miss DAoC