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What I like about a mmorpg is building a character. Spending time and effort to make him stronger and stronger. I spent months raiding every weekend and some week nights to get epic items. I spent a lot of time, effort and gold to get a legendary weapon. And after all this time and effort, BC comes out and Blizzard push a little "reset" button so that I feel that everything I did was for nothing.
Don’t get me wrong, doing a new expansion in which more powerful items exist is a good thing. The problem is that the new items are so powerful that they make all old content obsolete, which is a bad thing. Before reaching level 70, you will have replaced most of your epic items by greens and blues. While I don’t mind replacing an epic item by a better epic item, I really feel cheated when I replace it by a green or a blue. I spent so much time, money, and effort to get a legendary weapon and by level 70, you can get a better green sword for 10g from a vendor. How could a green vendor sword be better than a legendary weapon? How do you think I feel about my legendary weapon being good for trash?
That being said, I don’t see how I could continue to invest time playing and raiding if, in a year or 2, another expansion will come out and Blizzard will push the little “reset” button again. I would feel like I spent all this time for nothing...and I would have.