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The Elder Scrolls Online Firesong DLC will feature abotu 15 hours of content, a new zone, an island to explore, more political intrigue, and much more. Live now is a free prologue to complete for all.
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There's another one of these collective completion events happening in High Isle for the next two weeks, The server reward for 100% completion is a "surprise" reward and that typically is either a free house like they did in Skyrim or the end-of-year DLC for free as they did for Deadlands.
https://www.elderscrollsonline.com/en-us/heroesofhighisle
Edit: I did;t know that they already revealed the surprise: It is the Firesong DLC for free.
“Microtransactions? In a single player role-playing game? Are you nuts?”
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