My opinion is that part of the death of mmos is the over reliance on levelling and levelling mechanisms instead of focusing on making the worlds...more worldly. To me levelling is a crutch to keep players interested when designs are very weak and shallow, and covers up the general lack of interactivity with the world.
are you sick of "levelling" yet? I am.
Bring back the game design forum you had way back in the day!