Here is the reason box price of $59.95 plus $15 sub does not work any more.
Remember back in 2004 everyone both rich or poor, people could pay the price of the game and subscription ?
Between 2009 and 2017, the US Treasury began printing paper money at an alarming rate that feed into electronic money. Initially this money was worth its amount. But once deeply distributed across the country and world, it becomes more worthless.
Now, the problem of mmorpg and all video game products are a luxury that many can't afford even $15 subscription prices much less the $59.95 digital download. REMEMBER HOW EVERYONE COULD AFFORD IT ? Price was never an issue, no one talked about it.
Paychecks never increased to adjust !!!..... That $15 is just as hard to make, yet will not buy anything and will not keep the video game companies in business..... Both sides feel the impact.
Add poor game design between 2009 and 2021, made people switch to Social media and i-phones to spend money on. People are starving yet they have i-phones. This is now the modern fun.
" I'm starving and my phone bill needs to be paid"
Both are of equal importance.
$15 much less $25 for subscription is unthinkable. $15 monthly was a good sweet spot. It should be $25, yet $15 is now hard to come by.
What still works is "gambling sickness"....... Cash Shops.
People tend to think by giving a little, they are unique and hope for a lot in return. The word "hope" is built into people, more so during desperate times.
Owe money ?.... play the lottery !
I'll end with this..... where screwed.