Probably more news-worthy than regular weekly sales in other games (*cough* GTA Online *cough*) and maybe it will reach the news section later - afterall it ain't even mentioned officially by Cryptic either yet...
(no tweet, no forum post, nothing. Probably due to different timezones)
Long story short, everyone can claim a FreeForm slot for free.
Considering it's $30 (when not on sale, but discounted price still used to be $20), and it practically makes the game b2p (since the biggest f2p restriction is the lack of FF), it's a really nice giveaway.
Hopefully the official announcement will state both the reason and also the timeframe (during the weekend, for a week, etc.), until then it's only certain that you can claim it right now - so, don't be late